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By Victoria Manenti
I recently came across an article on the Vanity Fair website about Sacai, a growing fashion brand, that does not place a strong emphasis on celebrity endorsement in its brand strategy. The article caught my attention because I think this strategy differs from what so many other brands are doing today. Sacai seeks to tap into its target audiences in the most intimate and genuine way possible. In other words, Sacai places strong emphasis on creating a “mini-army” of Sacai-wearing women in all shapes and sizes. The brand believes a word-of-mouth strategy among its most loyal consumers is the strongest way to expand its popularity. Read more.
By Brittney Prather
Some people know it as New York City or as the Big Apple, but I know it as the amazing city that drained my bank account. Don’t get me wrong, I loved everything about interning in NYC this past summer, but when applying to intern in another city other than your own there are a couple things you might want to consider.
Number one, living. If you are not content with living on the street to save money, you will most definitely need to set aside the larger portion of your money towards this if you don’t have family or friends that you are going to be staying with. For me, I stayed at the NYU dorms and although centrally located and a great place to live, it was over $400 a week...now let’s just say you are going to be interning for 2 or 3 months, that adds up. Read more.
Fifteen of our members attended PRSSA National Conference this fall, which was a great career opportunity filled with networking and professional development sessions. We had the opportunity to hear from a variety of speakers who have had success in the public relations and communications field.
Click here to read National Conference blog posts from our members.
Nov. 9 – Communications Connection
Nov. 16 – Nonprofit Communications
Join PRSSA Kent
Are you searching for an internship or job?
Are you looking to network with fellow PR students and professionals?
Are you in search of a leadership role on campus?
Then, PRSSA Kent is right for you. New members are welcome! Dues are $55 for one full year.
Click here for more information.