The Power of Being Involved
By Nicole Zahn
When students enter college, their first thought may be that they will be taking classes and doing school work….and that’s all. For some students, this may be the case; however, it may not be what’s best. If there is one thing I’ve learned throughout my three years at Kent State is to GET INVOLVED. I cannot express how important this small piece of advice can benefit a student in the future. For public relations students, our potential employers want to see our resumes filled with hands-on learning and experiences. They want to see that you did much more than simply go to class, study, pass an exam and eat Chipotle. They want to see that you utilized university resources available to you and took the initiative to get your foot in the door. Not sure how to become involved? Follow these few tips: Read More. Don't be "Just the Intern"
By Latisha Ellison
When you land an internship you expect several, basic things to happen: you will improve and refine your skill set, you will expand your knowledge and you will be challenged with new and exciting opportunities. Something I didn’t expect to learn was that even though you may be the intern, you shouldn’t act like one. From the moment I walked in the door at my summer internship, I felt like a part of the team. Yes, I was the intern, but I didn’t necessarily feel like the intern. I remember the first time my supervisor told a client, “I’m here with my coworker, Latisha,” and how important it made me feel. It was a small thing, but it made a huge impact on the way I continued to look at my role and the manner in which I conducted myself. Now, I may have just gotten really lucky to work at an amazing agency with great coworkers, but I think the three takeaways I learned can be used in any setting: Click here to read more. 5 Business-to-Business Social Media Practices That Can Improve Your Personal Profiles
By Audra Gormley
We see it everywhere. Brands are all over social media. It has become a key element in the success of companies’ branding, advertising, marketing and sales functions. As society increasingly embraces the use of social media as an important business channel, many more Business-to-Business (B2B) companies are jumping on board. I had the opportunity to work in an internship this summer with a global industrial/engineering based B2B company as a Social Media Intern. I was tasked with doing social media platform audits, building out its Instagram channel, and researching social media for business best practices. After a whole summer working on the company’s profiles, I picked up some important lessons that I thought were important for my own personal profiles and thought I would share these more broadly. Use these business tested best practices to boost your personal profile. Read More. #PRKent at Victoria's Secret PINK Brand Certification
By Taylor Pierce
Becoming a Victoria’s Secret PINK Campus Representative for Kent State is easily one of the best things to happen to me during my college years. I served as one of two Campus Reps for the 2016-2017 school year, and will continue to serve as one for this upcoming year. I am thrilled and so grateful for this experience, because it is truly unlike any other. Victoria’s Secret PINK is a company that I’ve loved my entire life, and somewhere I could see myself working after graduation. Getting to be a PINK Campus Rep has been a dream come true, and has allowed me to learn about the brand in a whole new way. Being a rep allowed me to see how much work it takes to promote a new trend on campus and how much passion and creativity goes into everything the brand does. Read More. PRSSA National Conference: 5 Reasons Why You Should Attend
By Charleah Trombitas
This year, PRSSA National Conference will be held in Boston, Massachusetts and runs from Oct. 6th to 10th. National Conference is open to all PRSSA members and even those who are non-members. It brings all of the chapters across the nation together to meet one another and talk about PR best practices. So, if you’re not sold already, here are five reasons you should attend conference: Read More. Ready To Rally: My Takeaways from PRSSA National's Leadership Rally 2017
By Latisha Ellison
A few weeks ago, I traveled to Scottsdale, Arizona to attend Leadership Rally hosted by PRSSA National. The weekend-long leadership training session is for Chapter Presidents and Student Run Firm Directors to network with each other and learn valuable skills to implement in their respective Chapters and Firms. Leadership Rally is different from National Conference because I was by myself, and I didn’t have my PRSSA Kent safety net. Luckily, we’re PR majors, so we know how to talk! I met students from across the country and we shared best practices, problems, solutions and much more. Every Chapter is different and there’s no one way to run a Chapter, so it was great to listen and learn from other people in my position. Read More. The Bateman Journey
By Natalie Meek
The Bateman teams were hard at work the past six months and finalized their campaigns April 5 to turn in their casebooks. Both teams feel confident in their final products, and are proud of the work that they produced for the community. The Bateman Gold team consists of Latisha Ellison, Daniel Henderson, Lauryn Rosinski and Taylor Pierce. Their campaign was for The Campaign to Change Direction, focusing on the mental heath of senior citizens. Bateman Blue consisted of Nicole Zahn, Holly Disch, Brittany Prather, Kristin Slomiany and Charleah Trombitas. This team's campaign was "Are You Ok? #ItIsOkToAsk," which encouraged people to recognize and talk about mental illness. Read more. Five Signs You're the PR Major of Your Squad
By Natalie Eusebio
1. You make all the plans Whether it’s just a simple night out, or an elaborate road trip to the beach, you are at the center of it all. You set the time, you map out the route and you Pinterest the best restaurants. But that’s okay, someone has to keep the group together! At least you guys always have a good time! 2. You come up with the best Instagram posts You know how to build your brand! Your Instagram profile has to match your personal brand. So yes, you know exactly how to pose your girls, and you know which filter you will use before the picture is even snapped! Not only that, but you have a list of clever captions already drafted on your phone. Social media queen looks good on job applications, right? Read more. JMC Conversation: Journalism's Way Forward
By Brenna Parker
Public relations is not spin. I’ll say it one more time for the people in the back. PR. IS. NOT. SPIN. For everyone at Kent State’s School of Journalism and Mass Communication “Journalism’s Way Forward” event, it was made clear that #PRKent is not about spinning the truth. The event was a panel discussion of post-election America and the future of journalism and communication under President Trump. Read more. |
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