Welcome our new officers!
PRSSA elected three new officers Sept. 17.
Please welcome (left to right) Co-VP of PR Lauren Biertempfel, Treasurer Erin Zaranec and Co-PRSSA/PRSA Liaison Taylor Meade.
Click to read more about the last meeting and PRSSA's first social of the year.
by Tim Roberts, Lecturer
When it comes to brand ambassadors, National Football League fans are hard to beat. On any given fall Sunday, hordes of logo-clad, face-painted followers pay top dollar to see their wishes fulfilled or hopes dashed.
And, as any Cleveland Browns fans would agree, poor on-field performance doesn’t necessarily translate into a loss of affection. We almost instinctively keep coming back for more.
The NFL and its 32 teams have financially capitalized on that seemingly unshakeable brand loyalty, but this year a series of ethically questionable decisions and reactions to players’ criminal acts have placed league officials in full crisis management mode and caused some to call for an NFL Boycott.
While the finger-pointing over who knew what when continues in the Ray Rice-Roger Goodell saga, the lesson to be taken away is a no-brainer for any PR practitioner—tell the truth as you know it and when you know it to maintain trust and credibility.
by Jamie Brian
The Greater Cleveland Chapter of PRSA will host its annual Student Day event at the Eaton Corporation headquarters in Beachwood on Nov. 7.
Students are given the opportunity to listen to and network with industry professionals during the half-day program.
The first session is a panel discussion with Cleveland-area professionals, including Vitamix Director of Communication Scott Tennant, Federal Reserve Bank VP of Public Affairs Iris Cumberbatch and Eaton Corporation Manager of External Affairs Ann Marie Halal. The forum will promote professional development. The second session will be interactive, focusing on personal branding, case studies and networking.
Attending PRSA Student Day gives students the chance to network with local professionals and discover their public relations interest areas, PRSA Student Day Chair and PRKent alumna Katie Kennedy said.
Oct. 1: The Cleveland Comeback Story
Oct. 8: Darrow Meeting (officers only)
Oct. 10-14: PRSSA National Conference
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Join PRSSA Kent
New Members Welcome
Then PRSSA Kent is right for you. Dues are $50 for one full year. Click here for more information.
If you'd like to learn more about the benefits of joining, please watch this video created by Kent State's College of Communication and Information or this video created by some of our former officers.
Read FORUM, PRSSA's National Newspaper
Check out the fall 2014 issue of FORUM here.