By: William Dakin

Coming from a small town of just over 3,500 people, the only thing I knew was “Community." Traveling to San Francisco in April was a huge step, visiting one of the largest cities in the United States. I expected individuality; every man for himself. I thought business owners wouldn’t have the time or motivation  to help their local community. To my surprise , a majority of the businesses I encountered prioritize the local community.

While in Napa, NMGZ broke us into teams to help advise two local coffee companies.  We talked about marketing, subscriptions, and. The coffee company I helped was Ohm Coffee. Being a team leader on this project allowed me to personally speak to Derek Bromley, the founder and owner of OHM Coffee Roasters.

  Derek has an amazing sense of community. Because their coffee shop is run out of a food truck, community is essential for their brand’s success. .. Over dinner, Derek talked about the festivals and weddings his coffee truck has catered.. Every Tuesday and Saturday, they serve coffee at the Napa farmers market.  I grew up around farmers markets and they were always the core of community involvement.  I love how the produce and products are made  by community members, for community members. Ohm Coffee wants to be a company that does just that. They want to be a place for the community to hang out, relax, and connect. Derek and Ohm Coffee have found a way to keep that core value of coffee shops, even on the road. .

Going forward, Derek hopes to open  a brick-and-mortar location, a coffee roastery. Derek is a musician in the band “Mama Said,” which often performs in the Napa Valley area. The coffee roastery will give local musicians and bands a place to perform..

Traveling from Newcomerstown, a town with 3,800 people to San Francisco, home to 875,000, I never thought I would find a similar sense of community among businesses and their customers. The community within NMGZ is what sets us apart. Finding a similar connection in Ohm Coffee made my trip to San Francisco extra special.  ​

By: Mia Cadle 

Since the creation of the titles Millenials and Generation Zs have struggled to prove their worth and identity in the workspace. Misconceptions and preconceived notions, paired with the growing numbers of mental health diagnoses within the generations, led many people to believe that executives aren’t hiring from the two groups. 

However, after taking a trip to meet with these said executives I can assure you that is not true. Executives are very much looking to hire from the two groups and here are the reasons why. 

Refreshing Perspectives 
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Throughout all the meetings and calls one of the things that became infinitely clear was the desire for a new outlook. The talks of inclusion and diversity were the main topics of conversation and it led to another circling around the ideas of how to expand the growing network. 

Technology Natives 

There is no hiding the fact that we are very tech-savvy people. We spend most of our time staring at a screen and our ability to find our way around a new site often outmatches the executive. Many executives told us about how they hope to better expand the company name to different platforms. That means they need people who can navigate their way through it. 

Social Media Influences 

With the spreading of social media, like Instagram, and the creation of new platforms, like Tik-Tok, more and more companies are trying to find new ways to appeal to the younger audience. The social media challenges they had us do was an overwhelming amount, and more times than not often included company employees stopping us to ask how different apps work. 

An Adventuring Attitude 

For many employers, one of the biggest challenges they face is hiring people who are willing to move away from home. The ability to pick up and move to a new city and start a new life is the greatest ability to have. Executives are looking to our generations to lead the way in these fields and it starts by leaving behind the old ones.

Innovation 

Last and certainly not least, the need to change for the better. Many executives are looking to our generations not just for technology but for thoughts and ideas. They want to see us lead them into a new age and one that will be better than the one before. 

After attending this trip I learned so many things but the one that stood out to me the most was this. The faith in our generations is beginning to grow and I think that it will continue to grow as we do. The rest of the world is counting on us.

​By: Austin Monigold

The Bateman Gold team is working to achieve these goals by tailoring tactics to specific target audiences on Kent State’s campus through their campaign: B.E.A.T. Lymphoma. The acronym stands for Build Community, Educate, Advocate and Treat Lymphoma.

Bateman Gold consists of five team members:

• Morgan Cummings
• Emily King
• Tamra McMillion
• Austin Monigold
• Maggie Werren

Raise awareness of adolescent and young adult lymphoma. With a focus on the Kent State campus and the local community, the campaign also intends to position the Lymphoma Research Foundation as a leader in serving the needs of all those impacted by a lymphoma diagnosis.

Educate. The creation of resources is designed to educate the AYA community about the disease and unique needs of this population.

Relationship-building. A final goal of the campaign is to foster relationships and partnerships with key organizations and influencers for campaign collaboration. 

To learn more about the National Bateman Case Study Competition, click here.

Bateman Gold Team from Left to Right: Maggie Werren, Emily King, Austin Monigold, Morgan Cummings, Tamra McMillion

By: Maddy Harberberger

E.R.A.S.E lymphoma
The Bateman Blue campaign targets the Kent State community, local medical students, and businesses in downtown Kent. The team has tabled on campus in different high-trafficked areas and communicated with several businesses and organizations in downtown Kent. They also used social media and face-to-face events to raise awareness. Bateman Blue has reached hundreds of people to encourage them to pledge to E.R.A.S.E lymphoma: use Education, Research, Awareness, and Support to Eradicate the disease. 

Bateman Blue consists of five team members:

• Jordyn Forkell
• Maddy Harberberger
• Genevieve Krejci
• Yarillis Sotomayor
• Chloe Zofchak

NEOMED Event
Bateman Blue is collaborating with the Committee for Student Clinical Research at NEOMED. They will host an event on March 9th at NEOMED’s campus to connect with med students and encourage them to pursue a professional relationship with LRF. 

Trivia Night
Bateman Blue also hosted a Medical Drama Trivia Night on March 3rd. Here, attendees tested their medical drama knowledge and won awesome prizes, from free t-shirts to gift cards and more!
Bateman Blue Team from Left to Right: Genevieve Krejci, Maddy Harberberger, Yarillis Sotomayor, Chloe Zofchak, Jordyn Forkell