By: Mia Cadle
Since the creation of the titles Millenials and Generation Zs have struggled to prove their worth and identity in the workspace. Misconceptions and preconceived notions, paired with the growing numbers of mental health diagnoses within the generations, led many people to believe that executives aren’t hiring from the two groups.
However, after taking a trip to meet with these said executives I can assure you that is not true. Executives are very much looking to hire from the two groups and here are the reasons why.
Throughout all the meetings and calls one of the things that became infinitely clear was the desire for a new outlook. The talks of inclusion and diversity were the main topics of conversation and it led to another circling around the ideas of how to expand the growing network.
There is no hiding the fact that we are very tech-savvy people. We spend most of our time staring at a screen and our ability to find our way around a new site often outmatches the executive. Many executives told us about how they hope to better expand the company name to different platforms. That means they need people who can navigate their way through it.
Social Media Influences
With the spreading of social media, like Instagram, and the creation of new platforms, like Tik-Tok, more and more companies are trying to find new ways to appeal to the younger audience. The social media challenges they had us do was an overwhelming amount, and more times than not often included company employees stopping us to ask how different apps work.
An Adventuring Attitude
For many employers, one of the biggest challenges they face is hiring people who are willing to move away from home. The ability to pick up and move to a new city and start a new life is the greatest ability to have. Executives are looking to our generations to lead the way in these fields and it starts by leaving behind the old ones.
Last and certainly not least, the need to change for the better. Many executives are looking to our generations not just for technology but for thoughts and ideas. They want to see us lead them into a new age and one that will be better than the one before.
After attending this trip I learned so many things but the one that stood out to me the most was this. The faith in our generations is beginning to grow and I think that it will continue to grow as we do. The rest of the world is counting on us.
By: Austin Monigold
The Bateman Gold team is working to achieve these goals by tailoring tactics to specific target audiences on Kent State’s campus through their campaign: B.E.A.T. Lymphoma. The acronym stands for Build Community, Educate, Advocate and Treat Lymphoma.
Bateman Gold consists of five team members:
Raise awareness of adolescent and young adult lymphoma. With a focus on the Kent State campus and the local community, the campaign also intends to position the Lymphoma Research Foundation as a leader in serving the needs of all those impacted by a lymphoma diagnosis.
Educate. The creation of resources is designed to educate the AYA community about the disease and unique needs of this population.
Relationship-building. A final goal of the campaign is to foster relationships and partnerships with key organizations and influencers for campaign collaboration.
To learn more about the National Bateman Case Study Competition, click here.
Bateman Gold Team from Left to Right: Maggie Werren, Emily King, Austin Monigold, Morgan Cummings, Tamra McMillion
By: Maddy Harberberger
The Bateman Blue campaign targets the Kent State community, local medical students, and businesses in downtown Kent. The team has tabled on campus in different high-trafficked areas and communicated with several businesses and organizations in downtown Kent. They also used social media and face-to-face events to raise awareness. Bateman Blue has reached hundreds of people to encourage them to pledge to E.R.A.S.E lymphoma: use Education, Research, Awareness, and Support to Eradicate the disease.
Bateman Blue consists of five team members:
Bateman Blue is collaborating with the Committee for Student Clinical Research at NEOMED. They will host an event on March 9th at NEOMED’s campus to connect with med students and encourage them to pursue a professional relationship with LRF.
Bateman Blue also hosted a Medical Drama Trivia Night on March 3rd. Here, attendees tested their medical drama knowledge and won awesome prizes, from free t-shirts to gift cards and more!
Bateman Blue Team from Left to Right: Genevieve Krejci, Maddy Harberberger, Yarillis Sotomayor, Chloe Zofchak, Jordyn Forkell
For more information:
Wendy A. Turrell
Meeker Scholarship Chair
Akron, OH--The Akron Area Chapter of the Public Relations Society of America (PRSA) awarded Kent State University senior Brady Warmbein its David A. Meeker Scholarship. Warmbein carries an overall 3.97 GPA with a 4.0 GPA in his major of public relations. Warmbein will receive $1,500 and a first-year professional membership in PRSA upon graduation, paid for by the Akron Chapter of PRSA.
The Meeker Scholarship is given annually in the name of the late David Meeker, a five-time recipient of PRSA’s most prestigious award, the Silver Anvil. Meeker was a long-time PRSA member, founding partner of Meeker-Young LLC, and retired executive vice president of Edward Howard & Company. The Meeker Scholarship competition is open to any student who is from, or attends college in, Northeastern Ohio, and who is majoring in public relations or a closely allied communications field.
Warmbein holds leadership positions in the Kent State chapter of the Public Relations Student Society of America and is a member of Alpha Lambda Delta honors fraternity. His extracurricular activities include summers spent volunteering with the Miracle League baseball program for disabled children in his hometown of Pittsburgh. Upon graduation he plans to begin a career in digital public relations in an agency setting.
In addition to the Meeker Scholarship winner, the Meeker competition awards first-year professional PRSA memberships to two runners-up. This year’s second and third place winners are Youngstown State senior Kylee Chrastina and Mount Union University senior Peyton Zamarelli.
Chrastina is majoring in communication studies and has a GPA of 3.94. She plans to dedicate her public relations career to working in the political sector to bring about change for marginalized groups. Zamarelli has a double major in public relations and music and carries a 3.8 GPA. Both young women are involved in many extracurricular and pre-professional activities.
By: Troy Heatwole
In honor of Black History Month, we at PRSSA want to acknowledge and bring recognition to MDJ Professor, Gene Shelton, who has been an active participant in the advancement of black voices in the journalism and public relations fields.
Professor Shelton has enjoyed an expansive career working in journalism, media, and public relations. After graduating in 1972, he began his work as a reporter for The Cleveland Press.
He shifted in his career and moved to Los Angeles. He worked as a publicist and writer for different influential studios including Motown Records, Columbia Records, and Epic Records. His clients have included some of the greatest names in music: The Jacksons, Prince, Davis Ray Charles, Curtis Mayfield, Gladys Knight, The Temptations, The Beach Boys, Chaka Khan, and so many more. One of his most notable clients has been the reigning “King of Pop”, Michael Jackson. Shelton worked extensively with the musician’s album promotions of Off the Wall and Thriller.
When asked about what advice he would give younger students, he said "My advice to future practitioners is to be true to yourself. Work with a passionate drive to be the best at what you do. Any job that causes stress, is not the job for you. Always practice with a solid foundation of truth, integrity and empathy for others."
Professor Shelton has earned numerous awards throughout his career, such as The Robert G. McGruder Distinguished Leadership Award that “recognizes the accomplishments of media professionals who encourage diversity,” as well as the Judge Harold K. Stubbs Humanitarian Award for Distinguished Service in Education. His advocacy for diversity has also earned him the Kent State University Trailblazer Award.
Black pioneers, like Professor Shelton, continue to open doors for people of color within the world of
communication and information, inspiring a new generation of storytellers.