By Audra Gormley
We see it everywhere. Brands are all over social media. It has become a key element in the success of companies’ branding, advertising, marketing and sales functions. As society increasingly embraces the use of social media as an important business channel, many more Business-to-Business (B2B) companies are jumping on board. I had an internship opportunity this summer with a global industrial/engineering based B2B company as a Social Media Intern. I was tasked with doing social media platform audits, building out its Instagram channel, and researching social media for business best practices.
After a whole summer working on the company’s profiles, I picked up some important lessons that I thought were important for my own personal profiles and thought I would share these more broadly.
Use these business tested best practices to boost your personal profile.
Bonus Tip: Just be sure that you are active on all of the social platforms that fit into your life or career. Example: If you are a photographer, it is probably a good idea to be promoting your work on channels like Instagram or Flickr.
There are always new things to learn about how to better your personal profiles. Creating an identity for ourselves online, in this digitally driven world, is vital to promoting our abilities, talents and skills. So maybe it’s time to reevaluate how you use your profiles using well tested practices from business.