By Holly Disch
Public relations, what even is it? A lot of students going through the PR program don’t even know how to explain it, and there are tons of misconceptions out there about what we are getting our degree in. PR at Kent is not a communications degree, it is so much more specific and is a part of the School of Journalism and Mass Communication.
I have compiled a list of all the common delusions public relations faces as told by Kent State alum Steve Harvey.
1. “Oh! So you are going to do event planning!?”
I honestly don’t know where this misconception came from but no, PR majors are not going to become event planners. Of course, with Kent State’s curriculum you will have the ability to strategically plan a seamless event. It might even be a project you get assigned if you work at one the three major sectors of PR; nonprofit, agency and corporate.
Event planning is hard and involves a lot more than what movies and TV shows display, but I can't get into specific details because I am not studying to become an event planner.
2. “Did you hear about (insert celebrity who did something dumb)? They could use you as a publicist right now!”
NO, NO, NO! Public relations is so much more than being a publicist. Thank you for the career advice, though.
3. “Your major is so easy! You just write, and you don't have to take tests!”
Every major and program has its own unique challenges. We have classes in the journalism sequence, as well as our PR classes. By the time we graduate, we have gained writing, public speaking, design, video production, social media and critical thinking skills. Basically we write, write, write, write some more, plan a campaign (goal, objectives, strategies and tactics), work with a the group project to present the campaign and finish that off with writing up the entire campaign in a casebook.
Our professors mark a point off for every grammatical error. Do you realize how many possibilities there are to make a grammar mistakes in a 60-page casebook!?!?
Didn’t think so….
4. “Don't you realize you're getting a degree to just post on social media all day?”
Yes, there are plenty of job opportunities where you can create content and manage social media platforms, but no I am not spending my time and money on my degree to just tweet all day. (And for the record, social media is a lot harder than it looks!)
5. “Seriously, what even is your major?”
According to the School of Journalism and Mass Communication's website, Public relations is about developing excellent writing and presentation skills and understanding the elements of multimedia storytelling. The curriculum is making sure we have the tools to share stories in an ethical, transparent manner to change people's perspectives and sometimes even their lives.
Public relations has the power to mobilize social movements, spur social action and create significant change. Our program strives to create and sustain a learning environment that upholds these beliefs and values.
6. “Oh, so you're going into marketing?"
Marketing is an overarching umbrella of the constantly changing integrated communications field. So technically we could work for a marketing agency, and many PR students minor in marketing, but PR is so different than marketing.
7. “PR is all just spinning stories!"
The PRKent program is accredited and believes strongly in ethical storytelling. Key word is ETHICAL. PR is not spin, not matter what someone tells you.
Hopefully, you have learned a little about what public relations actually is. There many routes students can take with their degree like crisis management, community outreach, copywriting, account management, and various others. Kent State’s program allows students to get experience with design, writing and business. The communications field is always evolving and in need of many different skills that #PRKent major will get with their degree.
By Natalie Meek
As a freshman, I’ve learned how to survive two straight days of class with no sleep and a venti sized coffee. I’ve learned how to start a conversation with a complete stranger, and to not be embarrassed for eating an entire pizza at three in the morning. But thanks to PRSSA, I have also learned how to start a resume, network with professionals, and how to prepare for future internships.
Many freshmen, like myself, come into college with a vague vision for their future. We take an array of classes, join various clubs and organizations, and meet as many people as we can in hopes to prepare for our eventual life after college. However, because of PRSSA, I can honestly say that I have a clearer idea of my future as a public relations professional.
There are so many valuable lessons and skills that people can take away from being a PRSSA member. I would encourage anyone to become involved- especially as an underclassman. Being a PRSSA member not only helps me constantly keep my professional goals in mind, but also pushes me to stretch those goals to more than I would have ever imagined otherwise. By being exposed to dozens of professionals from local and national businesses, you are able to see first-hand the different types of opportunities that are available for this career. Attending networking events like Communications Connected as a freshman can also be incredibly valuable. Although you probably aren’t looking to connect for an immediate internship, it is never too early to start making connections and putting your name out there.
The PRSSA meetings that occur every other Wednesday have been a great way to start this learning process. In just one semester, I have learned about PR opportunities in non-profits, the fashion industry, entertainment, and government. Because you have no experience in PR, it is so valuable to hear about these categories right off the bat. After listening to professionals explain their career responsibilities, it is much easier to have a clearer vision of what you like and what you do not. When you have a better idea of where you want to take your future career, you are able to make your classes and internships much more beneficial.
One of the events I attended this semester was PRSSA National Conference in Indianapolis. This was an amazing event that hosted hundreds of PRSSA students from across the nation. We all had the opportunity to network with each other and with the professionals that spoke at the conference. There were sessions given by PR professionals working for Vera Bradley, Warner Brothers, the NCAA, nonprofit organizations, and many other companies. There were multiple opportunities for resume critique and workshops, and we even attended a few sessions with the professional organization, PRSA. Being surrounded by other aspiring public relations professionals created a very exciting atmosphere, and speaking with the professionals who had already achieved many of the goals that we set for ourselves was incredibly inspiring.
PRSSA Kent has been more than just a career starter for me. I came to Kent State not knowing many people, and I wasn’t incredibly active on campus because everything was so new to me. But PRSSA has been nothing but welcoming since the very first meeting. The upperclassmen on the executive board are role models like no other. They are smart, driven, experienced students and there are so many lessons that I have learned simply by watching them run our chapter. So many upperclassmen, especially at National Conference, reached out to me with advice and I am lucky to have formed friendships with such a smart, supportive group of people.
It’s normal, and in most cases, expected, to have confusion concerning your future professional life; and PRSSA knows that. The faculty assistance, diversity, and events within PRSSA make this organization extremely beneficial. I have made friends, mentors, and connections by joining PRSSA, and I am so glad that I chose to start this journey as a freshman.
Natalie Meek is a freshman PR major and is PRSSA Kent's editor. Contact her at firstname.lastname@example.org.
By Stephanie Smith
I’ve got a secret worth sharing: It’s possible to survive Public Relations Case Studies. As bold as that statement may be, I’ll make even bolder declarations: It’s possible to get something out of it and even remember it fondly.
OK. I may be writing this after one too many Coke Zeros, but hear me out, please. I didn’t say it was easy to get through PR Case Studies, I didn’t say it was like a day at Disney World and I didn’t say you might not scream, cry, yawn (a lot), curse the moon, throw darts at my photo and throw the Ron Smith textbook (and your communication plan) across the room a couple of times.
But you can survive. And I’m here to tell you how. At least, I’m here to tell you how students have survived my section of PR Case Studies (and I challenge my colleagues to offer their thoughts, too). I offer six survival tips. Do these six things – and add a whole lot of coffee, ice cream, TV breaks and an occasional adult beverage – and it will all work out. I promise.
Survival Tip 1: Read
I know, It’s unfair. But yes, you have to read. Specifically, you have to read the assigned portions of Planning for Public Relations (our textbook). You have to read all the case studies (spoiler alert: That’s how this class got its name) and yes, you have to read about current events (ouch, right?). Oh, and while you’re on this reading kick, throw in the syllabus and the case study project outline, too.
Survival Tip 2: Show Up.
Super unfair, I know. I really wish it counted if you were with us in spirit, but I actually need your physical presence, not just your aura or avatar. Next: Show up prepared – prepared to discuss what you’ve read (see tip 1), prepared to think critically, prepared to debate ideas, prepared to take a stand. You can’t hide in my class: I will find you and require you to participate. Public Relations isn’t a spectator sport.
Survival Tip 3: Team is Life.
If you insist on getting a tattoo, here’s a good one: “Team = Life.” As soon as I assign you to a team, I require you to sit with your team. You will work with your team, breathe with your team, dream, plan and scheme with your team. If you are like other PR Case Studies students, you might cry with your team, fall in and out of love with your team, and plot my demise with your team. You will also evaluate each member of your team—and they will evaluate you. Here’s the bottom line: 45 percent of your grade depends on teamwork. And here’s the bigger point: Success in professional life very often depends on being a good, ethical team player. So play well with each other (and don’t run with scissors).
Survival Tip 4: Do the Work.
Yep. You knew this part was coming, right? You are going to write three essays all by your lonesome self. You are going to research and write three phases of a communication plan with your team. You are going to earn lots of easy points by taking eight online quizzes. There is no substitute for rolling up your sleeves, showing off that new “Team=Life” tattoo and doing the work. If you don’t hold up your end of the work on your team, well…see tip 3 (the part about peer evaluation).
Survival Tip 5: Learn to write well.
I know: You already write well. Your goal is to write better. You will get lots of practice. Because practice makes you a better writer (it makes me a better writer, too). You must proofread your work; I deduct points for grammar, usage and punctuation errors. I go crazy when you make spelling errors. Always submit your best draft, not your first draft.
Survival Tip 6: Fall in love with your client.
Hey, you’ve got room for another tattoo, and “I (heart) My Client” is a good choice. Yes, in my section, I assign clients (always from Kent State). And students don’t always love the client I give them. But if you will immerse yourself in your client’s challenges and aspirations, you will actually begin to care about what happens to your client. You begin to want to do really good work for your client. The best PR Case Studies students learn how to advocate for their clients. They talk incessantly to their roommates, bar-mates, parents and significant others about their clients. And when students really fall in love with their clients, they start arguing with me about what is best for their client. I love that, because over the course of 15 weeks together, I fall in love with your clients, too.
Oh, and one more thing: Over the course of our 15 weeks together, I fall in love with you. It really does matter to me and to every single member of this faculty that you do well, that you learn the basics of a PR campaign and that you walk away really proud of the work you’ve done.
Stephanie Smith is an assistant professor at Kent State University. Contact her at email@example.com.