By Holly Disch
As a senior in the PR sequence, I have been struggling to know exactly what I want to do in public relations, and decide if public relations is truly my calling. What I do know is I want creativity and I want my mind to be challenged no matter which career path I end up in after graduation. Going to PRSSA National Conference in Boston sounded like a great idea to see different field opportunities, and maybe find a place for myself in PR. When I saw the session titled Beyond the PR stunt: Creativity in PR job you didn’t know existed, I was immediately interested.
As much as I love the idea of PR and storytelling, it seems the same newsletters, press releases, and social media content are being created daily, just with different brands. So I needed to know how to find those creative jobs that will not stick me in a rut. In this session, there was not a specific creative job lists, or ways to get into creative areas of PR, but rather painted the bigger picture of creative jobs that exist.
These bigger picture ideas included:
Although this idea is picturesque, I didn’t get an idea of where I can truly find creative jobs in PR without being a design, art, or creative person. He made it clear, PR is everywhere, but I was kind of left unsure of where to find these creative jobs he flaunted in the title. After some short anecdotes, he ended up giving us a useful formula to finding a place in a PR career that we will love. This formula was to know a subject, have a skillset and to know your audience. The underlying principles of PR hold true regardless of subject or audience.
Creativity will come naturally when you are doing PR for something you are either passionate about, or have a strong knowledge about. This is where I, and a lot of people, struggle to know where to begin. Expertise starts with your own interests, and this will help anyone find a PR job they love, and hopefully allow you to be fully open and creative to telling that brand’s story!
Overall, this session clarified that PR is everywhere, and I need to understand my interests to find a PR job I love. Although, I wish it was more about different creative jobs within PR, these tips helped further ignite my interest in the public relations field.