PRSSA Kent State University
By Jada Miles
At the international conference, I had the pleasure of attending multiple sessions surrounding a variety of different topics about public relations. As someone who isn’t 100 percent sure about which sector of public relations I want to start my career in, it was important for me to go to these sessions about the different sectors. I chose “Navigating Nonprofit PR,” Mark Pilon, the Executive Director for Susan G. Komen Los Angeles was the speaker.
Some of the points he went over included:
He also covered what doesn’t work, like sharing the same message and story and how to handle crises.
The session was very informative and it was nice to get insight from a professional who has been in the field for a while.