By Gabrielle Woodard
When someone falls in love with his or her career path they could go on for weeks about what it means to them and where they hope to be in ten years. When listening to someone who is passionate about what they do, whatever that may be, you find they exude excitement, dedication and a deeper understanding about the work they are doing. So the bigger question is how does one find their passion and how does one then exploit it?
So if someone's passion is public relations, he or she should dive into every PR opportunity they can find. This includes the ones they may not be so interested in. This can lead to a broader portfolio and the understanding of a topic they don't care for. A short stint in a disliked sector will help a person narrow their career path. Applying what is taught in class to real work will create a passion for learning, in hopes to improve one's work product.
Where to Begin
College is the perfect opportunity to jump into a student organization and experiment. Unsure if you really like your major? Join the student organization that pertains closest to your major. Often times hearing someone who is excited about what they're learning will either excite you as well or make you realize that isn't the path for you. Joining PRSSA made me realize I really enjoy what I am learning and can see myself excelling in the field. Another option is to apply your skills to an organization you're already in. Maybe your organization needs some better public relations, so brainstorm what kind of plan you would create for them.
Your direction in public relations may be hidden in the small things you enjoy in your free time. Do you enjoy watch endless hours of E! Entertainment? Then maybe entertainment PR is for you. Do you cringe when athletes mumble or represent themselves badly on camera? Then sports may be your avenue. I know many people who discovered a love for nonprofit public relations in their love of helping people. I found my passion for political PR in my slight obsession with JFK. Finding something you enjoy in your free time and guiding a career path around that will help you to enjoy and find passion in whatever job you may choose even if it isn't public relations.
What makes you passionate about public relations?