By Taylor Pierce
When I joined the Kent State PINK Street Team last fall I never knew how much it was going to impact my life. Kent State PINK is a group of girls led by two PINK Campus Representatives, which work to promote brand awareness on campus through different events, giveaways and activities.
I always knew I loved the PINK brand, but never realized how passionate I felt about it. After spending a year on the street team, I began to realize that PINK was a company I could see myself working for after graduation. I absolutely fell in love with the brand, and when it came time to apply for a Campus Representative position I did not hesitate!
When I found out I was selected as one of the two PINK Campus Representatives for the 2016-2017 school year I was beyond excited! As a Campus Representative it is my job to work with my co-rep, Melissa Spetich, to promote the PINK brand on the Kent campus.
We plan to do this by hosting fun events, giveaways and different activities scattered throughout the school year. We will also be recruiting a Campus Team to help us out this year!
Campus Rep Brand Certification took place last week in Downtown Columbus, Ohio, and was easily one of the best weeks of my life! We learned all about the PINK brand, and how to spread awareness of it across our campus. We also learned what it truly means to be a PINK girl, plus tons of tips on how to increase involvement with the brand on campus.
The week was filled with a bunch of PINK surprises, including meeting PINK model Rachel Hilbert, an appearance by the PINK pop-up shop bus, a private shopping event and tons of other fun activities! One of my favorite parts of the experience was the Campus Rep 101 training course, where we learned how to be the best Campus Reps ever.
Another awesome part of Brand Certification was being featured on the official Victoria’s Secret PINK Snapchat! I was so nervous, and had to take like five different snaps before I finally posted one, but it was so much fun! It was super cool to me, because that’s the same account that the PINK models are featured on. The snaps on that account get thousands of views, so my co-rep and I were basically famous for a day.
You can stay updated on everything PINK by following us on social media. Find us on Twitter, Instagram, Facebook and Snapchat through the username ‘KentStatePINK’ to make sure you don’t miss out on all the fun during the school year.
We are really eager for the school year to start and are already planning fun ways to get Kent girls excited about the brand. We plan to have a table set up during Blast Off on August 28th for girls to stop by and learn all about Kent State PINK!
Taylor Pierce is a junior public relations major at Kent State and a member of PRSSA Kent. Contact her at firstname.lastname@example.org or follow her on Twitter @taayyp or Instagram @taayp.
Kent State PINK Social Media Handles:
Facebook: Kent State Pink