by Kirsten Bowers
Building relationships is important in PR. I mean, it’s in our job title: public relations professional. Building relationships with both the media and with your coworkers is especially important in the entertainment industry because those relationships can lead you down the road to success in your first job in public relations.
This is what I learned when I attended the session “The World of Entertainment PR with Warner Bros. Television” at the PRSSA National Conference in Philadelphia last fall.
The session was led by Damian Holbrook, senior writer for “TV Guide Magazine;” Tammy Golihew, senior vice president of publicity at Warner Bros. Television; and Jeff Tobler, director of publicity initiatives at Warner Bros. Television. The trio addressed the working relationship of entertainment PR professionals and journalists as well as finding your first job.
Working with the Media
Picking a Job and Launching Your Career
Need advice? The panelists provided two more suggestions you should follow as you complete your college career: