By Hanna Moore
Public Relations Campaigns is the capstone course in the PRKent sequence and is taught by PR Sequence Coordinator Michele Ewing, APR.
This class provides an opportunity for you to experience the practice of strategic public relations. Each class has a real-client, for which teams have to create and present a public relations plan. Past clients have included Kent State’s Student Multicultural Center, Akron Children’s Hospital and Eaton Corporation.
You will work with a group for the entire semester to develop a realistic and measurable plan that your client could implement in the future.
Class time is typically made up of team meetings, class discussions, advising and hands-on application of public relations principles. Each team has three professional advisers who help shape the strategy of your plan and look over your plan before you submit it.
PR Campaigns also offers advice about how to get a job in public relations and how to approach today’s competitive job market.
Assignments for this class include a research report and situation analysis, a preliminary public relations plan, a final plan/proposal document and a presentation. You are also graded individually on peer evaluations and professionalism/individual work.
To succeed in this class:
Hanna Moore is a senior public relations major and PRSSA Kent’s web and social media manager. Contact her at email@example.com.