By Meghan McDonald
Research and Measurement in Advertising and Public Relations is a course designed for you to understand and practice how to use research to gain information about your publics and how to apply that information. You learn how to break down groups of people by their demographics and psychographics (don’t worry, you learn what both of those words mean too) and how to use that information to your advantage.
The title and description of this course may sound intimidating, but it really isn’t that bad, I promise! This course turned out to be one of my favorite courses I have taken so far just because of how many skills it taught me that I have transitioned into my other courses. In this course you will have to do a couple big projects that will require you to send out surveys and conduct questionnaires on whichever topic your professor has assigned to you. Try your best to get a topic on something you are remotely interested in because it will make you much more willing to do the work, trust me. I was lucky enough to be in a class where the professor made all of our projects about music streaming services so the information was actually relatable and interesting for me!
To succeed in this course:
Meghan McDonald is a junior public relations major and is PRSSA Kent's secretary. Contact her at firstname.lastname@example.org.