Digital Public Relations, previously named PR Online, is a course focused on building a brand online: both for yourself and for a class assigned client.
Every student in the class is required to start a blog for personal branding. Be sure to choose a topic that can be related back to public relations in some way. It doesn’t have to be the main focus of your blog, but one blog post does need to be about the intersection of your topic and public relations. For example, my blog focused on online dating, and I dedicated a whole post to companies purchasing advertisements on dating apps like Tinder.
Another aspect of the class is working with a client. Each semester, the entire class works with a new client, helping identify a problem and create a solution with the client’s online presence. This involves looking into programs like Hootsuite and Google Analytics. You learn skills like online listening and monitoring and reporting on analytics.
There are various other projects that occur throughout the class, with the focus being on all things digital! Students will learn how to create podcasts through programs like Audacity, learn the basics of online writing, create social media audits and become certified in Hootsuite Academy - a skill you can add to your resume!
To succeed in this class, make sure to do the following:
Erin Zaranec is a senior public relations major and is PRSSA Kent's president. Contact her at firstname.lastname@example.org.