PRSSA Kent State University
My global communications internship at The Goodyear Tire & Rubber Company allowed me to gain experience in internal communications, social media, analytics, content creation and more. My day-to-day responsibilities included editing, writing and publishing content for the intranet, creating posts for the internal social media network, designing graphics to promote internal content and initiatives and supporting other functions as needed. This semester, I conducted research and drafted communications to help prepare for the launch of a new intranet site. I also created a social media plan for an upcoming corporate social responsibility initiative. I’ll be implementing it over the next couple months. Prior to this semester, I created a social media plan for a blimp christening and hosted the event live on Periscope. I’ve also covered events for the intranet and supported the annual United Way campaign.
This opportunity has helped me better understand the corporate culture and the importance of internal communication. I’ve experienced the months of planning meetings, strategic media pitching and crisis preparation that goes into putting on large events. This internship also emphasized the importance of knowing basic design principles and keeping up with digital trends.
As an intern, and I’m sure in other roles in the public relations field, it’s important to have a wide skillset. The more you know, the more you’ll be able to help. Being adaptable and open to new challenges and opportunities helped me grow and standout at Goodyear. Everyone I met during the first few weeks of my internship encouraged me to jump into anything that sounded even remotely interesting to me. They were right. I volunteered, toured a Goodyear plant, visited the test track, played in a corn hole tournament and even flew on the blimp. Trust yourself, work hard and don’t be afraid to learn something new!
-- Elise Kogelnik, Senior Public Relations Major
This summer I had a unique opportunity to work in Washington D.C. as a communications and public policy intern for the Philanthropy Roundtable. The Roundtable is a non-profit membership organization that advises and serves the interests of philanthropists. I worked on their project the Alliance for Charitable Reform that works to protect and preserve charitable giving in the United States as well as educate state and federal legislators on the importance of the charitable deduction.
Working with the ACR and strategic communications team, my responsibilities were to monitor and gather press clippings on issues related to charitable giving including: tax reform, donor-advised funds and updates on key legislation. I assisted with monitoring ACR’s social media analytics and shared content from news outlets. In addition to our social media channels, I assisted with the distribution of ACR’s bi-weekly newsletter that is sent out to Roundtable members and congressional staffers.
If I had to give a piece of advice for future student interns, it would be to take every opportunity to learn. I set the goal for myself when I was much younger to do an out-of-state internship in a major city. After saving for years and working 60-hour weeks in the summer’s prior, I wanted to get the most out of this experience. One of the best things about D.C. is the abundance of free events in the city. Go and attend free think tank events with the American Enterprise Institute or the Brookings Institute. They host events on topics from poverty policy, education reform to economic opportunity. I signed-up for events not knowing anything about the topic, but to just go and listen to the speakers. To my surprise I got to hear from speakers such as former US Secretary of Education Arne Duncan, former White House Domestic Policy Director Melody Barnes and former NYC Deputy Mayor of Health and Human Services Linda Gibbs. Take full advantage of your time in your internship. Ask questions, speak up for clarification on things and speak to everyone.
-- Brenna Parker, Senior Public Relations major and Visual Journalism minor
In January, I found out that I had been selected to serve as the Digital Marketing Intern this summer at the Victoria’s Secret PINK Headquarters in New York City. The internship was an opportunity that I had been dreaming about since I was a little girl. The personal and professional experience I gained while in the city proved to be invaluable.
Throughout the summer, I helped support various areas of the PINK Digital Marketing Team’s email, mobile and social media strategy, execution and analytics. I provided weekly digital trend reports to leadership and patterned other brands’ digital tactics for competitive analysis. Two of my favorite responsibilities included brainstorming and curating content for PINK’s official Snapchat account. I was even given the opportunity to appear on the Snapchat to promote new products and campaigns. Working with various social media platforms allowed me to hone my creative skills and expand my knowledge about different platform functionalities, as well as analytics. I believe my biggest accomplishment was analyzing and presenting extensive research to PINK Marketing Leadership about the current video landscape to discover innovative storytelling opportunities across multiple digital platforms. It was rewarding to see how much the team valued my insight about the millennial demographic and its behavior in the video sphere.
Living in New York has also given me the confidence and motivation to tackle anything the world throws at me in the future, personally and professionally. I have learned how to problem-solve more effectively and completely depend on myself in stressful situations. Each time I got lost on the subway or had to fight off an infamous New York City cockroach, I became a stronger, more independent individual. I went into the office each day motivated and ready to learn. I also focused on cultivating genuine relationships with my supervisor and co-workers, which allowed me to gain the most out of my internship experience. I highly encourage other college students to step outside of their comfort zones and intern in an unfamiliar location. I also urge them to apply for their dream internship, no matter how competitive or intimidating it may be.
-- Victoria Manenti, Senior Public Relations Major
With all of the excitement surrounding the city’s resurgence, the Cavaliers’ world championship title and the Republican National Convention, I couldn’t have chosen a better time to intern in Cleveland. During the summer, I hoped to gain real experience with client work, determine which area of public relations I wanted to work in and grow more confident in my abilities. As one of four summer interns at Dix & Eaton, I have definitely accomplished these goals.
I was able to work with many of Dix & Eaton’s practice groups, including media relations, marketing communications, crisis communications and investor relations. I mostly worked with the media relations group, where some of my responsibilities included developing media lists, writing pitches and making follow-up contact with journalists. I also conducted daily media monitoring, drafted social media posts for Dix & Eaton’s accounts and completed various research projects.
The most exciting part of the internship was being involved with for the Republican National Convention. The RNC team helped tell Cleveland’s story to the media coming for the convention, securing 74 placements in national media as a result. In addition to other RNC-related client projects, The other interns and I also pitched more than 400 reporters from national publications, attended events hosted by the Atlantic and Politico and walked around East 4th St. to distribute business cards and flash drives to journalists. I was surprised to have such a hands-on role for the convention and was excited to make contact with prominent journalists.
My advice to future interns is to be open to any experience. Don’t say no to a project because even if it doesn’t seem important to you, it will help out an account executive down the road. Saying yes to every opportunity and always maintaining an optimistic attitude helped me to build a positive reputation among my colleagues. This is especially important in an agency environment, where you have the opportunity to work on a variety of projects. Because they trusted my abilities, they asked me to work on some really cool client work. My time at Dix & Eaton helped grow my portfolio, my professional network and my communication abilities. I am so grateful for everything I have learned here and feel well prepared for a career in public relations.
-- Hanna Moore, Senior Public Relations Major