PRSSA Kent State University
By Margaret Baah
This past summer, I interned at a radio station, WCRM 102.1/SKY 102.1 FM. The radio station is the only one in the Columbus area serving the immigrant community. I honestly did not know what to expect because this was my first internship. The radio station, at the start of my internship, was in the process of organizing its official launch.
My key responsibilities were to handle all communication elements pertaining to the launch of the event as well as its annual back to school event. I worked under a supervisor whose role was to ensure my work corresponded with the goal of the radio station for both events. My daily responsibility was working with city officials invited to the events as well as employees to get the needed information in terms of communication. I also worked on keeping the social media accounts of the station active. I conducted a social media analysis report to help build the social media presence and improve on its presence in the accounts they had enough presence.
The internship was a learning experience for me. I was able to put to work the skills I learned from my various JMC classes such as Case Studies, PR Publications and PR Tactics. Reporting was useful during my internship. I saw the need for the class when it came to my writing skills. Event planning has been an aspect of PR I have always been on the fence about. However, being in the middle of it was fun and exciting. Even though it has its ups and downs, getting to see your efforts come together is encouraging and a personal success.
My advice will be to put yourself out there. Regardless of the field of PR you find yourself in, make the best out of it. Be ready to learn and be corrected. Some people have been there and can show you the tricks of getting things done effectively.