PRSSA Kent State University
by Maddy Etzel
During the summer of 2013, I had the opportunity to complete my internship at AKHIA, located in Hudson, OH. AKHIA is a full-service public relations and marketing communications agency with design, Web and strategic planning capabilities. AKHIA works with both B2B and B2C clients.
During my internship, I worked on a wide variety of projects including building media lists using CisionPoint, collecting editorial calendars for client media relations, maintaining and compiling clips for media relations outreach and email marketing campaigns, writing copy for press releases, assisting with general office duties and writing in the AKHIA intern blog post.
I was also assigned to one specific client to work closely with during the summer in order to gain a full understanding of client relations and working with a team. I was able to sit in on weekly status meetings, draft press releases for the client and I even had the opportunity to handle an entire creative project on my own. I was very excited about this project because my team put full trust in me to work with our creative department to executive from beginning to end for the client.
The information taught in JMC courses helped me tremendously at every stage during my internship. I was able to look back at previous class work I had completed to help me find direction on a project at work.
Overall, I had such a wonderful experience at AKHIA, and I’m happy to say that they’ve asked me to stay on for the fall semester. I feel like I learned so much every day and have many mentors who have taught me a lot as I continue to grow as a young professional. Everything I’ve done has felt valuable, and everyone at the agency has welcomed me with open arms. I love working somewhere where the culture is so vibrant and alive.