PRSSA Kent State University
By Hannah Wagner
As I wrapped up my third semester as a public relations major, I struggled to find what area best fit me-- thinking I would never be able to work somewhere in the entertainment and promotion industry if I stayed in Ohio. Then I remembered a professor mentioning Allied Integrated Marketing to me, thinking it might help me find my passion in public relations. Once I learned about the work they did, I was set on interning there.
This past summer, I interned at Allied Integrated Marketing, an agency that helps promote movies in the Cleveland, Columbus and Cincinnati markets, as well as a couple in New York. During my internship, I assisted with a Minion’s Costume Tour at the Cleveland Marathon to get fans excited about “Despicable Me 3”. I was also lucky enough to ride along on a press tour for the newest transformers movie, “Transformers: The Last Knight”, travelling from news stations like Fox 8 and WKYC to radio stations like Q104. More commonly, I assisted early movie screenings and wrote audience reports once they finished. Though there were many exciting events I was grateful to attend, most days I was in the office scheduling social media posts and researching and pitching promotional ideas to businesses in the targeted markets.
I learned how much hard work goes into producing theses major motion pictures, and how many people are working overtime to ensure its success. I never thought I would have an opportunity like this in Ohio, but I’m lucky I was able to at such an early stage in my career. I learned how to pitch in an effective and efficient way, conduct events in busy settings and target specific markets. Allied Integrated Marketing has given me a whole new perspective and passion for public relations. The Cleveland branch has a dedicated group of admirable individuals who have treated me as a professional. I’m truly thankful for the experience and hope to continue my future career in a similar line of entertainment PR.
If you’re interested in pursuing a career in entertainment PR, you’re in luck! Allied Integrated Marketing is looking for a fall intern. To find out more, read below.
Allied Integrated Marketing offers a unique college internship position in their Field Marketing division. Interns have the opportunity to see how marketing campaigns are developed and executed, and will learn about working in an agency environment with a focus on entertainment clients.
The College Intern Will:
∙ Participate in brainstorming alongside Allied’s team of Account Executives, getting a feel for the kinds of promotional and publicity stunts and events that clients prefer;
∙ Learn how to develop a pitch, and have a chance to use those skills to communicate with college media, student organizations, and local businesses;
∙ Ideate and organize local-level events promoting client projects, such as themed bar nights, campus scavenger hunts, or Greek system activities;
∙ Gain event management experience by attending and assisting Allied staff at evening screenings or events;
∙ Must be at least 18 years of age upon internship start date;
∙ Must be a legal U.S. resident
∙ Must be enrolled as a full time student in a college or graduate school program
∙ Must be able to obtain course credit for this internship.
∙ Must possess excellent verbal and written communication skills.
This is an unpaid internship position. You will not receive wages, health insurance benefits, retirement benefits, or company property in exchange for your participation. (We can however reimburse mileage for events.)
If interested, please submit a resume to Stephanie Vlk SVLK@alliedim.com and Brittany Sisko BSISKO@alliedim.com for consideration.
ABOUT ALLIED INTEGRATED MARKETING
Allied Integrated Marketing is a full service integrated marketing firm focused on the entertainment industry and consumer brands, specializing in delivering targeted programs on a local, regional or national basis. The firm has 23 offices in the U.S. and Canada, making it the largest privately held company of its kind in North America. Allied has a management team of creative, advertising, publicity and promotions specialists with a great depth of knowledge and industry experience. Some of our current clients include 20th Century Fox, Paramount Pictures, Warner Bros., Walt Disney Studios Motion Pictures, IFC, The Food Network, The Disney Store, Mattel, and W Hotels as well as the touring productions of Mamma Mia!, Wicked, Book of Mormon and Hamilton. www.alliedim.com