PRSSA Kent State University
by Megan Corder
I like to think I am the kind of person that can quickly adjust to situations and take actions based on my best judgment. I like to think that these skills will always serve me well in life because at the end of the day, I understand that I am responsible for my decisions and their outcomes. One of my favorite expressions is “be the solution, not the problem.” I felt that I honored this expression when I joined Fathom as the Marketing Team’s Intern.
During my time at Fathom, I learned about the digital marketing industry. I was trained in SEO, PPC Advertising, Content Integration, Google Analytics, Google Adwords, Marketo and Salesforce. Prior to my internship, I had only heard these terms in passing, and learning them professionally was invaluable.
Each day, I would work on sharing content for social media. I implemented a social media content calendar that I created. I also promoted events and shared blog posts. I applied best practices for social media, researched influences and expanded Fathom’s influence. I would help promote graphics to different websites.
Additionally, I would work on planning The 2014 Cleveland Nonprofit Marketing Summit. This summit was the highlight of my experience and really impacted me as a budding professional. I organized the event from start to end, so I would send emails to attendees, speakers, check registration and follow-up with different event details. It was an exciting and humbling experience to see the work I had done have a real impact that I could see and measure.
Over the course of my internship, I have been given more experiences, trust and support than I could have ever imagined. I was part of the team. I was able to contribute and learn from others. I did not feel like just an intern, I felt like I belonged and that the work I did mattered. I never realized how much I would like the culture of the office. They truly value trust, hard work and dedication from all their employees. It is a kind of place where you are inspired to be better and work harder, because you see everyone else doing the same. When I think about what I have accomplished this summer as an intern and what I have gained as a person, I wouldn’t have traded any moment of my experience.