PRSSA Kent State University
by Katie Smith
I was one of three summer interns at Lividini & Co. in New York City. I could not have found a better internship to dive into the fashion industry. Lividini & Co. is an agency with about 20 clients. This experience completely opened my eyes to the behind-the-scenes of the fashion world.
I reached out to Lividini & Co. through its on-line contact form. Imagine my surprise when they wanted to interview me, and then subsequently hired me as an intern. It says a lot about Kent’s PR program and the classes we have to take.
I worked on various accounts including Fossil, Natori, Bon-Ton, Trollbeads and Ellen DeGeneres’ new lifestyle brand, E.D. My duties included drafting pitches to send to editors, gathering press mentions for clients, organizing all press mentions into a PowerPoint for clients, researching relevant media for pitches, building contact lists in CisionPoint, and working with Fashion GPS.
The interns were also given fun, intern-specific tasks such as thinking of content for the agency’s Facebook page and decorating bulletin boards around the office.
I worked with some truly amazing individuals who are great at their jobs. L&Co. is a wonderful place, and I was honored to be a part of its team. I learned so much in just 12 weeks, and I can’t wait to apply my new knowledge in my future career.
The best advice I can give to students is to start internship hunting early. If you’re able to, I would definitely suggest leaving your hometown to intern in a city you’re interested in living in after graduation. It’s a good way to get your foot in the door, start networking and mature as a professional.