PRSSA Kent State University
By Isabella Grossi
This past summer I worked as an Analytics Intern at Marcus Thomas and I took on a wide range of responsibilities in my position. I assisted the Marcus Thomas analytics team on client projects by providing analysis and reporting. I also developed website tracking plans, and tested them as needed. I did internal work and reported on and analyzed Marcus Thomas’s website and analyzed an internal survey. I also assisted the strategic services team in a variety of research projects, such as developing personas, comparing competitors, etc. All the Marcus Thomas interns were part of a “trend team” where we researched culture and marketing trends, developed content for the Marcus Thomas website and social media and presented some of our findings to the agency.
During my internship, I was exposed to a variety of data tools. I used Google Analytics, Google Tag Manager, SimilarWeb, Omniture, Facebook Business Manager, and Foresee to analyze and pull data. I also used research tools, Mintel and the 4A’s for our trend team and other research projects. Overall, I feel as though I can better analyze, understand and break down data from being exposed to these tools.
Before my internship at Marcus Thomas I was interested in analytics and research, but after my internship, I’ve realized that this is the field I want to pursue after graduation and I would like to work at a full-service agency. It is very rewarding to see all the pieces and parts that people work on come together. I am extremely grateful for my experience at Marcus Thomas. There was never a time when I felt embarrassed to ask a question, say I didn’t know something or ask for advice. My supervisor and the junior analyst worked with me to get me to a point where I could complete some client-related tasks on my own. They also gave me advice throughout and answered any of my questions. I have had such a positive experience interning at Marcus Thomas.
The first week of my internship one of the Marcus Thomas account executives gave me and my fellow interns a piece of advice, “never say that’s not my job”. This is something that stuck with me throughout the entirety of my internship and led to me taking full advantage of every opportunity I had. At the beginning of my internship, the Marcus Thomas employees made it clear that if I was interested in any area I could get experience working with them. Although I was in the analytics department, I made sure others knew that I would assist in other areas as I had free time. This resulted in me doing some tasks for the strategic services team. Not only did I enjoy my other tasks, but it helped me get to know more people at the agency and learn a few new things. I advise other students to do the same and take advantage of any opportunity you get, even if it is not something you want to do or you’re interested in, because more often than not you’ll learn something valuable from it. Also, go to every event where you can get to know your co-interns and fellow employees. I participated in a sand volleyball league, which was so much fun! It really helped me get to know people I worked with and enjoy my time at the agency!