PRSSA Kent State University
By Brady Warmbein
Throughout my internship, I was responsible for several assignments and projects. To summarize my main responsibilities, I conducted 18 content audits on Sherwin-Williams’ main website and microsites, which included locating specific body copy, banners, email communication forums and more. I managed feedback and reported results through digital listening tools on a weekly basis. Additionally, I built six reports in Google Data Studio with other Google properties' data sources. I wrote two documented processes for coworkers, and I also created 15 service management tickets for site maintenance and redirects. I provided suggestions for SEO on the main website and worked closely with my manager to identify pages to optimize. I made over 150 edits on the main website through the company’s software management systems, CMC and AEM. Lastly, with the skills and tools that I learned, I am focusing on a project that key stakeholders have identified as critical: optimizing an important, high-traffic landing page.
I learned two key lessons during my internship. The first lesson is to always exercise patience. Most teams are busy, so expect delayed responses. Following up is a great way to hold someone accountable, so make sure to do it often. The second lesson I learned is to constantly network. Even though I had many responsibilities, I made sure to meet with certain teams and managers to learn about their roles and responsibilities in the company. Every manager I met was willing to tell me their stories, and through these discussions, I got to work with their teams more closely and received better responses whenever I had questions later on.
I advise future student interns to network as well. This increases the chances of getting recognized within the workplace, and it could lead to a potential job opportunity or internship extension. Although I was hesitant about working for a large company toward the beginning of the course, this was the best internship I could have asked for. Sherwin-Williams is an amazing company, and I would love to work for them again after graduation.