PRSA Cleveland named Latisha Ellison, junior public relations major and active PRSSA Kent member, as the 2017 Student of the Year.
This award was given in recognition of Ellison's dedication to PR practices, involvement in JMC and CCI, and academic achievements. She will also receive a $2,500 scholarship. Read more about Ellison's accomplishments and the PRSA Cleveland Student of the Year award at: http://www.prsacleveland.org/prsa-cleveland-announces-2017-student-of-the-year-award-winner.
by Jamie Brian
The Greater Cleveland Chapter of PRSA will host its annual Student Day event at the Eaton Corporation headquarters in Beachwood on Nov. 7.
Students are given the opportunity to listen to and network with industry professionals during the half-day program.
The first session is a panel discussion with Cleveland-area professionals, including Vitamix Director of Communication Scott Tennant, Federal Reserve Bank VP of Public Affairs Iris Cumberbatch and Eaton Corporation Manager of External Affairs Ann Marie Halal. The forum will promote professional development. The second session will be interactive, focusing on personal branding, case studies and networking.
Attending PRSA Student Day gives students the chance to network with local professionals and discover their public relations interest areas, PRSA Student Day Chair and PRKent alumna Katie Kennedy said.
“We’re trying to focus on giving students a real-life perspective of the field,” Kennedy said. “Working in entertainment and sports PR are seen as the more glamorous jobs, but we also want to put emphasis on the other job opportunities available.”
Approximately 80 students took advantage of the Student Day sessions in 2013, including five PRSSA Kent members.
“I enjoyed meeting students from other local PRSSA Chapters,” PRSSA Kent President Meghan Caprez said. “It gives you a taste of National Conference at a local level because you get to meet people from schools like Cleveland State, Baldwin Wallace and Ohio University.”
Students look forward to hearing the ever-changing topics of discussion and exchanging ideas with like-minded people, PRSA/PRSSA Kent Liaison and Immediate Past President Cindy Deng said.
“Each year, the topics are always something new, yet still relevant to the main target audience: the students,” Deng said.
PRSSA Kent officers encourage public relations students to attend from 9:30 a.m. to 2 p.m. to receive real-world advice from professionals. Those interested may purchase tickets for $25 on Eventbrite. The ticket price includes a continental breakfast and lunch.
The Akron Area Chapter of the Public Relations Society of America (PRSA) awarded Meghan Caprez, a junior public relations major, its David A. Meeker Scholarship.
The scholarship is given in the name of Meeker, a five-time recipient of PRSA’s most prestigious award, theSilver Anvil. Meeker is a long-time PRSA member and founding partner of Meeker-Young LLC. He is a Kent State alumnus and a longstanding member of the Professional Advisory Board of the School of Journalism and Mass Communication at Kent State.
From the scholarship, Caprez received $1,000 toward her education and one free year of membership to PRSA upon her graduation. Cindy Deng, also a junior public relations major, was the first runner-up for the scholarship and will also be awarded a one-year membership to PRSA.
"The top candidates were outstanding, and it was a tough decision, but the judges were ultimately impressed with Meghan's real-world experience in her future profession as evidenced by her multiple internships, her excellent writing ability and her PRSSA Chapter involvement at both the local and national level,” said Wendy Turrell, co-chairperson of the scholarship committee.
Caprez is minoring in both business and marketing. She serves as Web and content producer for the Kent State PRSSA chapter, managing the group’s website and blog. She works as a marketing assistant for Kent State’s College of Communication and Information where she manages several social media accounts and writes for newsletters, blogs and magazines. She was recently published in the September issue of Ohio, Cleveland and Kent State magazines.
“Meghan is a young woman who will be one to watch,” said Jennifer Kramer, APR, co-chairperson of the scholarship committee and director of public relations and marketing communications for the College of Communication and Information at Kent State. “She will take the public relations industry by storm with her creativity and strategic thinking. Meghan brings a great deal of knowledge and expertise to the work she does and sets a very high standard for that work. She is professional, determined and focused, and these qualities are reflected in the exceptional work she puts forth.”
Throughout her college career, Caprez has interned at the Akron Civic Theatre, Communications Factory and Walt Disney World Resorts. Her experiences are leading her to pursue a career in performing arts or Disney public relations.
Deng currently serves as president of the Kent State PRSSA chapter in her third year of PRSSA membership. She interned in marketing at Felber PR & Marketing and worked as a communications assistant for Kent State’s University Libraries.
The Public Relations Society of America is the world’s largest organization of public relations professionals helping to advance the profession and the professional. The Akron Area Chapter has more than 100 members throughout a 13-county region. Members and students involved in PRSSA find value in the Chapter through a variety of monthly luncheons, networking opportunities, industry conferences, monthly newsletters and the APR Accreditation program.
PRSSA/PRSA Liaison Madalyn Etzel wrote a personal recap about the event and its benefits:
The PRSA Greater Cleveland Student Day 2012 was held Friday, Oct. 26. Thanks to the PRSSA members who made the trip: Alexandra Fagan, Brooke Tabaka, Cindy Deng, Crystal Zhang, Megan Confer, Michael Lopick and Sydney Baltrusaitis.
During the event, students heard from four different panels about
opportunities in Cleveland, choosing a career path, connecting the dots in an
integrated campaign, interviewing and networking. The panels consisted of
professionals from Dix & Eaton, Cleveland Clinic, Cleveland Metroparks,
Fahlgren Mortine, PR 20/20 and many more.
I gained useful information from each panel discussion. The final discussion was my favorite because they discussed interviewing and networking. As a senior, this was the most relevant information. The professionals were insightful and gave great advice. Laurie Mitchell, the president of Laurie Mitchell & Company, Inc. said our first responsibility during an interview is to answer precisely what is asked. She also said it’s important to ask questions, but only when it feels right. Lori Polca from Eaton Corporation, said to be open and honest on a resume, and to come across as
After the panel discussions, students had the opportunity to have their resume critiqued by professionals in
the industry. Following the critiques, students were assigned a table with two professionals aligned with a specific field of our choosing, such as agency or corporation. We ended the day with an interactive lunch with these professionals.
Register now for this year's PRSA Greater Cleveland Student Day event! This half-day program on Friday, October 26 includes networking, resume review and sessions about Cleveland opportunities, careers, interviewing and more. It's at downtown Cleveland's Hilton Garden Inn, with registration beginning at 7:15 a.m. and the last session ending at 2 p.m. Cost is $40 with breakfast and lunch provided.