KENT, Ohio (April 18, 2016) — The Kent State University Chapter of the Public Relations Student Society of America (PRSSA) celebrated the life and legacy of the First Lady of public relations, Betsy Plank, Thursday, April 7, by collecting donations for the Kent State University Women’s Center. Plank, who is known as the Godmother of PRSSA, was instrumental in the organization’s formation in the late 1960s. Plank accomplished many firsts for women in the public relations industry, including being the first woman elected as president of the Public Relations Society of America (PRSA) in 1973. PRSSA Kent joined Chapters from across the nation in celebrating the life and legacy of Plank on Betsy Day. “Our national organization wouldn’t be where it is today without the leadership and support of Betsy Plank,” said Chapter President Gabrielle Woodard. “We wanted to make sure we acknowledged her contributions to the education of public relations students in the best way we could — by contributing to our own community in her honor.”
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KENT, Ohio (April 15, 2016) — The Kent State University Chapter of the Public Relations Student Society of America (PRSSA Kent) co-hosted a workshop entitled “Social Movements on Social Media,” with the university’s Black United Students organization. At the event, students heard from a panel of social media experts and social movement organizers. The panel discussed personal experiences with social movements, the strategies behind using social media to help these movements and spread messages, and the greater impact these movements have on generations. “Our meeting created the opportunity to gain insight into the impact of social media on major movements such as the Black Lives Matter Movement,” said Samantha Durr, the director of governmental affairs and grievances for Black United Students. “This meeting gave greater understanding from firsthand accounts of how social media has shaped the major social movements of today as well as the perceptions of those participating in the major movements.” Panelists included Kent State Associate Professor Stefanie Moore; Kent State Assistant Professor and former CIA Senior Intelligence Service Executive Stephanie Smith; community organizer Matt Vinzant; and Kent State sociology major and co-chair of the Ohio Student Association, Nyaruach Chuol. The panel was moderated by PRSSA Kent Intercampus Liaison Marcus Donaldson. The Kent State University Chapter of the Public Relations Student Society of America (PRSSA Kent) sent 14 members to attend the national organization’s annual National Conference in Atlanta Nov. 6-10. For the fourth year in a row, PRSSA Kent was recognized as a Star Chapter, which recognizes students’ efforts with professional development and community service. PRSSA Kent was one of 43 Chapters in the country to receive this award. There are more than 300 Chapters nationwide. Five members of PRSSA Kent delivered a Chapter Development Session at the conference entitled, “We Are Family: Becoming Part of Your University Community,” sharing the Chapter’s best practices on building community within a university, how to collaborate with other organizations on campus and work with faculty, staff and administration. Presenters included public relations juniors Jesse Gettemy, Hanna Moore, Brenna Parker, Gabrielle Woodard and Erin Zaranec. KENT, Ohio (Sept. 8, 2015) - The Public Relations Student Society of America (PRSSA) selected its Kent State University Chapter to give a presentation at the organization’s National Conference in Atlanta this November. Five members of PRSSA Kent will share the Chapter’s best practices in collaborating with other organizations on campus and working with the faculty, staff and administration of the university as a whole. Presenters include public relations juniors Jesse Gettemy, Hanna Moore, Brenna Parker, Gabrielle Woodard and Erin Zaranec. "It’s such an honor to speak on behalf of PRSSA Kent at National Conference this year,” Moore, the Chapter’s Vice President of Membership said. “I’m so excited to be representing Kent State, and I can’t wait to live up to our title as Outstanding Chapter.” This is the third time in five years the Chapter has been selected by the PRSSA National Committee to present a Chapter Development Session. Last year, Kent State students presented “The Alumni Matchmaker: Best Practices In Alumni Relations.” Two Kent State teams of public relations majors participated in the 2015 National PRSSA Bateman Case Study Competition. The teams partnered with Cleveland clients who supported the national client, Home Matters.
The teams, Bateman Blue and Bateman Gold, researched, created, implemented and evaluated a public relations plan for their clients, said Professor Timothy Roberts, the Kent State Bateman Advisor. Bateman Blue The Bateman Blue team consists of: Erin Zaranec, Hanna Moore, Justin Graci, Endya Watson and Katie Smith. Bateman Blue paired with Home Repair Resource Center (HRRC) to spread the mission of Home Matters throughout the city of Shaker Heights by empowering homeowners to use HRRC's services The Bateman Blue team developed the 'Raising the Roof' campaign to target young parents in Shaker Heights. “We collaborated with our partner to host a 'You Can Do It! 10 Simple DIY Repairs' class in Shaker Heights,” Erin Zaranec said. “We nearly doubled the highest attendance record HRRC has ever had.” Bateman Gold The Bateman Gold team included: Rachel Gill, Kristen Kobe, Blair Donald, Arbrion Chambliss and Ellie Enselein. Bateman Gold partnered with Neighborhood Housing Services of Greater Cleveland (NHSGC) to help raise awareness of housing issues in Cleveland area. The Bateman Gold team developed the #CLEisHomeToMe campaign targeting millennials, young mothers and Cleveland homeowners in the Greater Cleveland area. "By using #CLEisHomeToMe, the team was able to generate curiosity and awareness about NHSGC and its services, " Rachel Gill said. According to Roberts, the two teams started researching and creating their plan in the fall, implemented their plans in February and will submit their final casebooks to the PRSSA Headquarters by spring break. Visit the PRSSA website for more information on the 2015 Bateman Case Study Competition. |
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