PRSSA/PRSA Liaison Madalyn Etzel wrote a personal recap about the event and its benefits:
The PRSA Greater Cleveland Student Day 2012 was held Friday, Oct. 26. Thanks to the PRSSA members who made the trip: Alexandra Fagan, Brooke Tabaka, Cindy Deng, Crystal Zhang, Megan Confer, Michael Lopick and Sydney Baltrusaitis.
During the event, students heard from four different panels about
opportunities in Cleveland, choosing a career path, connecting the dots in an
integrated campaign, interviewing and networking. The panels consisted of
professionals from Dix & Eaton, Cleveland Clinic, Cleveland Metroparks,
Fahlgren Mortine, PR 20/20 and many more.
I gained useful information from each panel discussion. The final discussion was my favorite because they discussed interviewing and networking. As a senior, this was the most relevant information. The professionals were insightful and gave great advice. Laurie Mitchell, the president of Laurie Mitchell & Company, Inc. said our first responsibility during an interview is to answer precisely what is asked. She also said it’s important to ask questions, but only when it feels right. Lori Polca from Eaton Corporation, said to be open and honest on a resume, and to come across as
After the panel discussions, students had the opportunity to have their resume critiqued by professionals in
the industry. Following the critiques, students were assigned a table with two professionals aligned with a specific field of our choosing, such as agency or corporation. We ended the day with an interactive lunch with these professionals.