Wing researches the impact of media narratives on personal narrative construction and examines the relationships between media consumers and media personae, most of which focus on Taylor Swift. Carli Cichocki worked on the Good Bus Tour for Foster the People and as a videographer for President Biden when he was serving as Vice President under President Obama. Collins, a former digital strategist for Beyoncé and author of For the Culture, shared insights about how it’s not about building a community with fans but tapping into the believers of the artist and helping them (fans) evangelize on your behalf (the icon, celebrity, or brand).
Junior exploratory major Alexia Rivera said she enjoyed learning about the possibilities a career in PR could bring her and how it could allow her to help shape people or organizations into influencers. “I enjoyed hearing about what they do, it makes it easier for me to consider what I could do if I went into PR,” Rivera said. From the insights Cichocki, Collins and Wing shared, students learned how listening to your audience can help facilitate an online community that can become ambassadors for your brand. Students ended the night by making friendship bracelets, sipping on lemonade, enjoying cowboy boot cookies made by Professor Ewing and discussing what they learned. PRSSA thanks our speakers for sharing their knowledge with our students and everyone who attended the event. Read about Kent Wired’s coverage of the event here: https://kentwired.com/122174/latest-updates/prssa-and-aafs-icons-and-influence-event-shares-celebrity-public-relations-insights/
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Julia Greco The city of Kent is always bustling with people. Whether that be a Kent State student, a morning commuter or an active community member, the one thing most of these people need in their lives is coffee.
Since 2007, Scribbles Coffee Company has supplied this need. Bringing fair-trade organic coffee to Kent, this women-owned, family-operated business sources coffee beans from all over the world, including Uganda, Peru, Ethiopia and Costa Rica. Scribbles hand-crafts each drink ordered, from the dedicated employees personally roasting the coffee beans, to the friendly barista pouring you a cup. In terms of public relations, Scribbles is a winner. Practicing sustainability Scribbles succeeds at creating mutually beneficial relationships with its publics by maintaining sustainable practices within its supply chain and product control and giving back to the community. Sustainability is important in terms of public relations practice because it betters the reputation of the business. When Scribbles practices sustainability for its brand, it increases consumer demand, enhances its reputation and differentiates itself from competitors. Effective efforts towards sustainability can also increase the support from key stakeholders and investors. Supporting the community When Scribbles has wasted coffee grounds, it does not throw them away. Instead, Scribbles donates grounds to community members to use for compost, bath products, fertilizer and natural dyes for Kent State textile students. Not only does Scribbles give back to its community directly, but its sustainable roasting practice ensures that its customers get a quality drink every time, which ensures a great benefit to the business with return-customer satisfaction. Scribbles doesn’t just promote its coffee; it tells a story through its brand values by having a long-term vision of corporate social responsibility, sustainability, and community support.  In September, PRSSA Kent hosted five public relations professionals from diverse industries for an educational panel. The conversation highlighted the variety of careers PR students can pursue. All five panelists were Kent State alumni, and four were former members of PRSSA Kent. The panel included: Hannah Mayer, regional marketing coordinator at Live Nation; Camryn Stephens, sponsorship marketing specialist at Key Bank; Deanna Stevens Ulrich, director of digital content at Kent State; Zach Zdanowicz, social media strategist at JOANN Stores; and Caroline Willis, a Film and Series Publicist and Account Coordinator at Allied Global Marketing.
This alumni-driven event was a testament to PRSSA Kent’s strong community. Willis shared her desire to support the organization after graduating. “The most valuable part of my PRSSA Kent experience was seeing our alumni network come to life at panels like this one! So I was happy to come back,” Willis said. For students who didn’t attend, don’t worry! We still have plenty of programming with Kent State alumni. Our upcoming event: Fashion PR in the Age of Influencers panel on October 29th, features Lauryn Oglesby, email and mobile digital marketing coordinator for American Eagle and Kelly Gentile VP of creator strategy at L’OREAL, both of whom are Kent State graduates. Click this link to register now! PRSSA Kent is proud of our alumni and their accomplishments. We appreciate them investing their time into the new generation of PRSSA Kent and highlighting the unity of the program.
Q: What do you enjoy most about being on the board?
A: “I enjoy getting to know the freshmen and new members who attend our meetings. It makes me happy to see people getting involved in campus activities and organizations.” Q: What are your hobbies outside of work/school? A: “I’m a bookworm, and even though I do not have a lot of time to read, when I do, I spend hours doing it. I also love to go to local coffee shops with my friends on the weekends.” Q: What is your dream company/role and why? A: “My dream role would be in internal communications. I find the opportunity to facilitate communication within an organization to be very fascinating to me as a career path. Q: Favorite movie and why? A: “My favorite movie is “Revenge of the Sith” because I think the settings and fight choreography are magnificent. |
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