I previously thought I wanted to go into corporate public relations, but I enjoyed the work I did with Vitamix’s partnering agency, Marcus Thomas. I'm looking forward to getting agency experience.
While at Vitamix, I worked on a variety of tasks, ranging from writing press releases to conducting competitive media audits to assess our performance in comparison to our competitors. During my first full week, I was tasked with writing a press release to coincide with a Mother's Day event the company had held before I worked with the company. The press release was on the results of a maternal wellness survey Vitamix conducted to find out what the barriers are for mothers to achieve whole food nutrition and wellness in their lives. We found that by utilizing small kitchen appliances like blenders, mothers can save time in the kitchen and focus more on their health and not just their families. This was the first time I wrote in the brand voice, and I enjoyed it. The press release secured the highest syndications and pick-ups ever since partnering with Marcus Thomas in 2020. I was extremely proud of myself and glad I got to do that for the company. I also got the chance to do a couple of creative projects that utilized my creative and design skills. I encourage all young Public Relations students to get an internship in a sector of Public Relations they want to go into and also a sector they do not want to go into so that they can diversify their public relations skills pre-graduation. This internship showed me that corporate public relations is an industry I am good at and should consider pursuing a career in.
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