Upcoming Panel: Icons and Influence: How Taylor Swift, Beyoncé and Celebrities connect with fans, shape behaviors and spark movements and cultural trends

Anneliese White

Calling the BeyHive and Swifties!

Don't miss this collaborative panel discussion hosted by PRSSA Kent and AAF Kent on Wednesday, Sept. 18 at 6 p.m. in Franklin 340.

Attendees can learn about strategies and tactics used by Taylor Swift and Beyoncé to create their cultural influence from:

• Dr. Marcus Collins, award-winning marketer and Clinical Assistant Professor of Marketing in the Ross School of Business at the University of Michigan, and former digital strategist for Beyoncé
  
  
• Dr. Hannah Wing, assistant professor in the Elliott School of Communications at Wichita State University
  
  

Join us for our encore after the discussion to make friendship bracelets and enjoy lemonade and Cowboy cookies!

RSVP to this star-studded event here!