By: Austin Monigold
The Bateman Gold team is working to achieve these goals by tailoring tactics to specific target audiences on Kent State’s campus through their campaign: B.E.A.T. Lymphoma. The acronym stands for Build Community, Educate, Advocate and Treat Lymphoma.
Bateman Gold consists of five team members:
Raise awareness of adolescent and young adult lymphoma. With a focus on the Kent State campus and the local community, the campaign also intends to position the Lymphoma Research Foundation as a leader in serving the needs of all those impacted by a lymphoma diagnosis.
Educate. The creation of resources is designed to educate the AYA community about the disease and unique needs of this population.
Relationship-building. A final goal of the campaign is to foster relationships and partnerships with key organizations and influencers for campaign collaboration.
To learn more about the National Bateman Case Study Competition, click here.
Bateman Gold Team from Left to Right: Maggie Werren, Emily King, Austin Monigold, Morgan Cummings, Tamra McMillion
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