By: Katie Thompson
Burnout. Whether you’re a student, young professional or seasoned PR pro, we’ve all experienced it before. Emails are piling up, deadlines are quickly approaching and you find yourself throwing in the towel, feeling completely overwhelmed.
Michael Smart, CEO of Michael Smart PR, shared his methods behind avoiding burn out and taking the time to create more at his What burnout? Work Smarter and Carve Out Time and Space To Create session at the PRSA ICON conference. Smart started the session by pointing out the obvious, “the giant distractions you endure, every moment includes your email, phone and social media, even when you don't even realize it.”
If these elements are causing our distractions at work and school, we should eliminate them, right? Unfortunately, as students and professionals, it is almost impossible for us to eliminate these distractions, especially in public relations, where our work may consist of emailing stories to journalists, keeping in touch with clients and managing social media pages. Below are Smart’s critical points on avoiding burnout and creating the time to do the work that will get you to your goals.
This is a lot of information to take in, and Smart emphasizes that this cannot be changed all at once. Start with a few of Smart’s tips and slowly implement them into your life. Soon you won’t be worrying about “burnout” and creating the time to work on the things you are genuinely passionate about. Good luck!