by Erin England
First of all, I just want to recommend that every member of PRSSA Kent attend a regional conference. It was a valuable learning experience, and I hope to be able to attend again next year.
That being said, I’ll tell you all about my day at the “insPiRation: Looking Ahead to the Future of Public Relations” regional conference hosted by the Ohio State University Chapter of PRSSA April 12.
Meghan Caprez, PRSSA Kent web and content producer, and I started out at 6 a.m. and made it to OSU with time to spare, which was good because we got a little lost on the way to the parking garage. We went inside the student union, picked up our “swag bags” and breakfast and made some OSU PRSSA friends before the first keynote speaker.
Dan Guitteau of GolinHarris, the first keynote speaker, was definitely my favorite. He spoke about the future of PR, and he brought up some very interesting case studies as examples of the innovative things that companies are doing to interact with their publics. From McDonald’s tweet to Al Roker to Ellen’s famous Samsung Oscars selfie, we learned all about the value of news jacking in public relations.
Some other topics covered throughout the day were public relations entrepreneurship, brand journalism, word of mouth marketing and international PR, just to name a few.
Overall, Ohio State PRSSA put on a great program and I am excited to see what next year’s regional conference brings!
(Shout out to our new friends at OSU PRSSA, Capital University PRSSA and Ohio Northern University PRSSA!)
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