Engaging your Internal Audience
Hearing from the founder of Nebo, Brian Easter, about the importance of internal communications was thought provoking. Nebo is an agency based out of Atlanta, Georgia and focuses on the good things their company can do along with the importance of employees feeling important. Easter says that Nebo is a “human-centered” agency and focuses on the stories within their clients. The session focused heavily on how agencies can transform marketing campaigns into problem-solving campaigns and how to reach the true needs of the audience.
Nebo is an amazing agency. They put together a campaign to raise money for a nearby no-kill animal shelter. They even threw a party for the dogs where they went to play with the dogs and brought them toys. Easter says “we spend most of our waking life at work,” why shouldn’t we enjoy it?
Easter’s presentation included examples about how the best campaigns only briefly mention the product, and present them in an unexpected way. One example was a Coke ad that used a coke machine to connect people in Pakistan and India. This ad supported Easter’s reoccurring theme that when it all comes down to it, we are all people.
Easter even spoke about a time that his agency fired a client because they were draining his employees, making them no longer excited to come to work. “Everything is easier if you care about your employees,” said Easter while he encouraged the students in the room to ask companies about their culture while interviewing.
Gabrielle Woodard is a senior public relations major and is PRSSA Kent's immediate past president. Contact her at firstname.lastname@example.org.
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