Non-Profit PR

By Jada Miles

​At the international conference, I had the pleasure of attending multiple sessions surrounding a variety of different topics about public relations. As someone who isn’t 100 percent sure about which sector of public relations I want to start my career in, it was important for me to go to these sessions about the different sectors. I chose “Navigating Nonprofit PR,” Mark Pilon, the Executive Director for Susan G. Komen Los Angeles was the speaker.     

Some of the points he went over included:

• Deliverables of a story

What things can come from a story? Awareness, funds increased public acceptance.

• Communicating to your constituents

What is the company’s mission, the history and any accomplishments.
He also covered what doesn’t work, like sharing the same message and story and how to handle crises. 
The session was very informative and it was nice to get insight from a professional who has been in the field for a while.