By Nicole Zahn
What exactly is public relations? What do you do? Who do you work for? What made you chose the public relations path?
These are some of the questions I am asked on a regular basis by friends and family. To make it simple, I usually respond with “You’re the face of an organization to gain positive public perception for that company,” which leads to many replies of oohs and ahhs. However, public relations is much more than gaining public popularity. For students unsure of where this field can lead them, public relations can be defined, described, and demonstrated throughout the Principles of Public Relations course at Kent State University.
The Principles of Public Relations course is a foundational class required for students majoring and/or minoring in public relations. It provides a basic layout and understanding of the public relations profession.
One of the first topics learned in this course is what exactly a PR professional does:
If you are unsure about the path you want to take in public relations, do not worry! The Principles of Public Relations course is a great start to figure out if public relations is for you because it lays out the general foundations and basics of what public relations is and what a public relations professional does. Be a strong writer, have an open mind and don’t be afraid to be different because that is what this field is all about.