KENT STATE UNIVERSITY PRSSA
  • Home
  • About Us
    • Bylaws
    • Awards
  • Members
    • Officers/Advisers
    • NMGZ
    • Points & Recognition
    • Mentorship & Alumni
    • Committees
  • Events
    • Schedule
    • Conferences
    • 50th Anniversary
  • Resources
    • On-campus Opportunities
    • Scholarships
    • Internships >
      • Student Experiences
      • Internship Experiences
    • Reimbursement
    • What Is PR: High School Outreach Initiative
  • Diversity
  • News
    • Newsletters
  • Blog
  • Contact Us
    • Speaking Opportunities
  • Join

Surviving the PR Sequence: Research and Measurement

10/19/2016

0 Comments

 
Picture
By Meghan McDonald

Research and Measurement in Advertising and Public Relations is a course designed for you to understand and practice how to use research to gain information about your publics and how to apply that information. You learn how to break down groups of people by their demographics and psychographics (don’t worry, you learn what both of those words mean too) and how to use that information to your advantage.


The title and description of this course may sound intimidating, but it really isn’t that bad, I promise! This course turned out to be one of my favorite courses I have taken so far just because of how many skills it taught me that I have transitioned into my other courses. In this course you will have to do a couple big projects that will require you to send out surveys and conduct questionnaires on whichever topic your professor has assigned to you. Try your best to get a topic on something you are remotely interested in because it will make you much more willing to do the work, trust me. I was lucky enough to be in a class where the professor made all of our projects about music streaming services so the information was actually relatable and interesting for me!

To succeed in this course:
  • Learn to get along with your group partners. As a PR major you are going to have to work a lot in groups so you better learn now how to work best with your peers! Most of your assignments will be broken up into group projects and each of you will have to work together to complete the assignment.
  • MAKE SURE you schedule your focus groups with plenty of time before the project is due. Sometimes after you conduct a focus group you realize that the attendees didn’t give you the information you needed so you’ll need to do another focus group entirely. So ABSOLUTELY give yourself time.
  • Really listen to what your professor says in class. Nothing is worse than being in the middle of a focus group or finally typing up your findings and not knowing what any of the information means or how you can use it.

​Meghan McDonald is a junior public relations major and is PRSSA Kent's secretary. Contact her at
mmcdon17@kent.edu​.

0 Comments



Leave a Reply.


    Archives

    March 2023
    February 2023
    December 2022
    November 2022
    October 2022
    August 2022
    May 2022
    March 2022
    February 2022
    December 2021
    October 2021
    March 2021
    February 2021
    December 2020
    November 2020
    October 2020
    September 2020
    April 2020
    February 2020
    December 2019
    November 2019
    September 2019
    February 2019
    January 2019
    December 2018
    November 2018
    September 2018
    August 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    April 2017
    March 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    April 2016
    March 2016
    February 2016
    December 2015
    November 2015
    October 2015
    August 2015
    July 2015
    April 2015
    March 2015
    February 2015
    January 2015
    November 2014
    October 2014
    September 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    June 2012


    Categories

    All
    Bateman
    Brands
    Career Development
    Communications Connection
    Crisis
    Entertainment
    Ethics
    Fashion
    Global Issues
    Guest Blog
    Homecoming
    Integrated Marketing Communications
    Leadership Rally
    Media Relations
    National Assembly
    National Conference
    On Campus
    Opinion
    PR In The News
    PRKent Alumni
    PR Sequence
    PRSSANC 2018
    Public Affairs
    Recaps
    Student Experiences
    YouToo Social Media Conference

    RSS Feed

Powered by Create your own unique website with customizable templates.
  • Home
  • About Us
    • Bylaws
    • Awards
  • Members
    • Officers/Advisers
    • NMGZ
    • Points & Recognition
    • Mentorship & Alumni
    • Committees
  • Events
    • Schedule
    • Conferences
    • 50th Anniversary
  • Resources
    • On-campus Opportunities
    • Scholarships
    • Internships >
      • Student Experiences
      • Internship Experiences
    • Reimbursement
    • What Is PR: High School Outreach Initiative
  • Diversity
  • News
    • Newsletters
  • Blog
  • Contact Us
    • Speaking Opportunities
  • Join