KENT STATE UNIVERSITY PRSSA
  • Home
  • About Us
    • Bylaws
    • Awards
  • Members
    • Officers/Advisers
    • NMGZ
    • Points & Recognition
    • Mentorship & Alumni
    • Committees
  • Events
    • Schedule
    • Conferences
    • 50th Anniversary
  • Resources
    • On-campus Opportunities
    • Scholarships
    • Internships >
      • Student Experiences
      • Internship Experiences
    • Reimbursement
    • What Is PR: High School Outreach Initiative
  • Diversity
  • News
    • Newsletters
  • Blog
  • Contact Us
    • Speaking Opportunities
  • Join

Tips for planning a successful event

12/22/2015

2 Comments

 
Picture
By Latisha Ellison
 
Daniel Dao and Carly Nash presented “It’s All in the Details: Planning a Successful Event,” during the PRSSA National Conference in Atlanta. Dao and Nash work for ignition, which is a part of Havas Sports and Entertainment network and specializes in event production. Their session focused on experiential marketing—a fancy phrase for event planning—and how one can create a great event.

The first trick to event planning is understanding the 80/20 rule. Dao explained that they plan events knowing what is happening 80 percent of the time, and knowing that 20 percent of time something will go wrong or not as planned. When that 20 percent happens, “take a breath, evaluate the situation, and be resourceful,” Dao said.

Plan all events with PASSION:

Poise: believe in what you’re doing and trust in the mission.

Attitude: P5 (proper planning prevents poor performance) + D4 (dedication, desire, discipline, determination) + C3 (don’t complain, condemn, criticize)

Substance over style: style is important, but you have to have the substance to back everything up.

Strategic: think and be smart.

Innovation: be ahead of the curve and know what is new and relevant.
On time, On budget

Nonstop, forward motion: when problems happen, deal with it and keep going with a positive attitude.

Nash and Dao pride themselves and ignition on being ignitors. They believe energy ignites action. Before planning an event one has to decide what the desired response is, how the event can ignite stories and what the measurable actions are.

Some other key takeaways from this session included knowing your audience, developing a consistent message, using your brand and creating content. Nash stressed the importance of knowing your audience when planning an event. If one knows her audience, she will be able to create an event that caters to them, and they will appreciate it.

​Dao said it best when he said, “We exist to make a positive difference in people’s lives.” An event has the potential to gain great exposure for a brand and leave a lasting impression on its customers.
 
 
 
 

2 Comments
Eve Mitchell link
8/23/2022 03:59:01 pm

I loved what you said about following the 80/20 rule. I'm hoping that I can start planning my company summer party this month. It's a big event, and I need to coordinate with lots of food and drink vendors, so I'd like to get started asap.

Reply
Mia Evans link
1/18/2023 05:13:11 pm

I find it interesting when you talked about the 80/20 rule in event planning which means that 80 percent would be the event happening while the other 20 is what will not happen. I can imagine how important setting the expectation as a client is to ensure that you will be prepared for what can happen. And it should probably be more effective and successful if you have a professional event production service to help with the outcome of the program.

Reply



Leave a Reply.


    Archives

    December 2022
    November 2022
    October 2022
    August 2022
    May 2022
    March 2022
    February 2022
    December 2021
    October 2021
    March 2021
    February 2021
    December 2020
    November 2020
    October 2020
    September 2020
    April 2020
    February 2020
    December 2019
    November 2019
    September 2019
    February 2019
    January 2019
    December 2018
    November 2018
    September 2018
    August 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    April 2017
    March 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    April 2016
    March 2016
    February 2016
    December 2015
    November 2015
    October 2015
    August 2015
    July 2015
    April 2015
    March 2015
    February 2015
    January 2015
    November 2014
    October 2014
    September 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    June 2012


    Categories

    All
    Bateman
    Brands
    Career Development
    Communications Connection
    Crisis
    Entertainment
    Ethics
    Fashion
    Global Issues
    Guest Blog
    Homecoming
    Integrated Marketing Communications
    Leadership Rally
    Media Relations
    National Assembly
    National Conference
    On Campus
    Opinion
    PR In The News
    PRKent Alumni
    PR Sequence
    PRSSANC 2018
    Public Affairs
    Recaps
    Student Experiences
    YouToo Social Media Conference

    RSS Feed

Powered by Create your own unique website with customizable templates.
  • Home
  • About Us
    • Bylaws
    • Awards
  • Members
    • Officers/Advisers
    • NMGZ
    • Points & Recognition
    • Mentorship & Alumni
    • Committees
  • Events
    • Schedule
    • Conferences
    • 50th Anniversary
  • Resources
    • On-campus Opportunities
    • Scholarships
    • Internships >
      • Student Experiences
      • Internship Experiences
    • Reimbursement
    • What Is PR: High School Outreach Initiative
  • Diversity
  • News
    • Newsletters
  • Blog
  • Contact Us
    • Speaking Opportunities
  • Join