Communications Connection, a networking event planned and hosted by PRSSA Kent and AAF Kent, lured more than 60 students and nearly 20 area professionals ready to engage in conversation. PRSSA Intercampus Liaison Cindy Deng and AAF president Caitlin Kelley took the lead in planning the event with the assistance of PRSSA/PRSA Liaison Madalyn Etzel and AAF Communications Director Kacey Hocking.

Professionals led roundtable discussions sharing career guidance with students based on his or her experience and interests. PRSSA member Samantha Tuly said she loved attending the event.


“It served as an incredible opportunity for students looking to make beneficial connections,” Tuly said.

Some topics covered were Using Social Media for Business, Building Your Personal Brand Online & Offline and How to Shine In An Interview. PRSSA and AAF officers and members shared a few of their own key takeaways from the event.

• Be consistent with your tone when using social media for business and communicating with your target audience.

• Don’t be fake. The personal brand you make online must reflect who you are in real life.

• Do try to wear something for an interview that would catch someone’s attention to remember you visually (i.e. a purple bowtie). Don’t wear something inappropriate (i.e. showing your midriff).

• Don't ask for too much too soon, and do the grunt work. It will be worth it in the end! Don't expect to be in a leadership position right away.

• Make sure your résumé describes relevant work experience.

• It’s a good idea to have a basic working knowledge of public relations, advertising and marketing no matter what your specialty is.

• Don't overlook working for corporate just because you want a fast-paced environment. Corporate can be fast, too.

• Don’t be shy about showing your interest in sports or entertainment, but be genuine when doing it.

Students also participated in an résumé review session. Account manager Mike Campana from Hitchcock Fleming & Associates; and vice president of Human Resources Lori Hedrick and management supervisor Jason Schafer from Marcus Thomas shared valuable insight on how to improve one’s résumé.

Chris Baldwin, principal at True Digital Communications, said he was impressed with how Communications Connection continues to grow each year.

“One of the biggest benefits to Kent State communication students is the school's close relationship to Northeast Ohio professionals,” Baldwin said. “It's great to hear their questions while explaining the opportunities and challenges we face as professionals every day.”

Deng said most of the attendee evaluations rated the event a solid ‘5,’ which was the highest rating available. She said nothing is more satisfying than seeing students eager to learn more about their careers just like she did when she first attended the event as a freshman last year.

“There’s always something new every year,” Deng said. “I’m glad I could personally share that same awe-inspiring experience I had with the new crowd this year.”