PRSSA Kent State University
By Kristen Slomiany
This summer I lived in New York City and interned for Lividini & Co., a fashion brand strategy company. Interning at Lividini & Co. was truly an amazing experience. I was able to work with global and national fashion and lifestyle brands including MCM Worldwide, Vera Bradley and Robert Graham.
My main responsibilities included monitoring social media for client placements, clipping online and print placements of clients and creating weekly/monthly clipping reports. Clipping included documenting each placement of client items in either print publications (Vogue) or online publications (People.com). I also wrote press releases for different client launches and edited shortlead/longlead pitches.
Working at an agency allowed me to have different day-to-day activities, which I really enjoyed. I learned a lot about working with different clients and creating scopes of work for each. However, working in the fashion industry could be a little stressful. Clients were very demanding and wanted work done at a fast pace. I learned a lot about time management and how to work on many different projects at a time. It was important that I stayed organized and kept myself on track with finishing work.
The best advice I could give for future interns would be to ask a lot of questions. It is important work you are doing and you want to make sure you are getting everything out of it that you can. I always made sure I fully understood my responsibilities and what my supervisors needed from me. I also asked a lot of questions about the industry to get a better understanding of how fashion PR worked. Don’t be afraid to talk to your supervisors about their experiences as well. I received a lot of good advice about life after college from my supervisors. Overall, I had an amazing experience and definitely recommend moving to New York to anyone thinking about fashion PR.