PRSSA Kent State University
By Latisha Ellison
This summer I was a content and PR intern at True Digital Communications, and I now know more about plumbing pipes and polyurethane building products than I ever thought I would. I was excited to work at True because I knew I would have the opportunity to enhance and expand my skill set.
Right away, I was given projects and daily responsibilities that included monitoring social media, handling industry news and creating content for our clients’ websites. In addition to blogging and social media, I had the opportunity to write an ad copy. One of my favorite days was when I learned how to launch Facebook ads targeting the right audience-- I had never done anything like that before!
Additionally, I was able to go on a work trip with my boss to a photoshoot that used our client’s products. This opportunity helped me better understand the products I had been writing about, and it was cool to see the behind-the-scenes action. This same client is updating its website, so I have had an active role in doing a website content audit. One of the more tedious tasks, but still very important and a great learning experience!
This internship showed me how an agency operates. I worked at True during an exciting time—the company is growing, they’re adding new team members and getting more work! I felt like a regular employee being handed work and expected to complete it just like the woman next me. I learned how to prioritize my work and time but the most challenging part was figuring out how much time to spend on a project and when another project was more important at that moment.
I have loved my time at True and the learning opportunities it has provided me. Wherever your internship is, take advantage of the knowledge surrounding you in your coworkers. Speak up, ask questions, work hard and shine on!