Two Kent State teams of public relations majors participated in the 2015 National PRSSA Bateman Case Study Competition. The teams partnered with Cleveland clients who supported the national client, Home Matters.
The teams, Bateman Blue and Bateman Gold, researched, created, implemented and evaluated a public relations plan for their clients, said Professor Timothy Roberts, the Kent State Bateman Advisor.
The Bateman Blue team consists of: Erin Zaranec, Hanna Moore, Justin Graci, Endya Watson and Katie Smith. Bateman Blue paired with Home Repair Resource Center (HRRC) to spread the mission of Home Matters throughout the city of Shaker Heights by empowering homeowners to use HRRC's services The Bateman Blue team developed the 'Raising the Roof' campaign to target young parents in Shaker Heights.
“We collaborated with our partner to host a 'You Can Do It! 10 Simple DIY Repairs' class in Shaker Heights,” Erin Zaranec said. “We nearly doubled the highest attendance record HRRC has ever had.”
The Bateman Gold team included: Rachel Gill, Kristen Kobe, Blair Donald, Arbrion Chambliss and Ellie Enselein. Bateman Gold partnered with Neighborhood Housing Services of Greater Cleveland (NHSGC) to help raise awareness of housing issues in Cleveland area. The Bateman Gold team developed the #CLEisHomeToMe campaign targeting millennials, young mothers and Cleveland homeowners in the Greater Cleveland area.
"By using #CLEisHomeToMe, the team was able to generate curiosity and awareness about NHSGC and its services, " Rachel Gill said.
According to Roberts, the two teams started researching and creating their plan in the fall, implemented their plans in February and will submit their final casebooks to the PRSSA Headquarters by spring break.
Visit the PRSSA website for more information on the 2015 Bateman Case Study Competition.