Two Kent State teams of public relations majors participated in the 2015 National PRSSA Bateman Case Study Competition. The teams partnered with Cleveland clients who supported the national client, Home Matters.
The teams, Bateman Blue and Bateman Gold, researched, created, implemented and evaluated a public relations plan for their clients, said Professor Timothy Roberts, the Kent State Bateman Advisor.
The Bateman Blue team consists of: Erin Zaranec, Hanna Moore, Justin Graci, Endya Watson and Katie Smith. Bateman Blue paired with Home Repair Resource Center (HRRC) to spread the mission of Home Matters throughout the city of Shaker Heights by empowering homeowners to use HRRC's services The Bateman Blue team developed the 'Raising the Roof' campaign to target young parents in Shaker Heights.
“We collaborated with our partner to host a 'You Can Do It! 10 Simple DIY Repairs' class in Shaker Heights,” Erin Zaranec said. “We nearly doubled the highest attendance record HRRC has ever had.”
The Bateman Gold team included: Rachel Gill, Kristen Kobe, Blair Donald, Arbrion Chambliss and Ellie Enselein. Bateman Gold partnered with Neighborhood Housing Services of Greater Cleveland (NHSGC) to help raise awareness of housing issues in Cleveland area. The Bateman Gold team developed the #CLEisHomeToMe campaign targeting millennials, young mothers and Cleveland homeowners in the Greater Cleveland area.
"By using #CLEisHomeToMe, the team was able to generate curiosity and awareness about NHSGC and its services, " Rachel Gill said.
According to Roberts, the two teams started researching and creating their plan in the fall, implemented their plans in February and will submit their final casebooks to the PRSSA Headquarters by spring break.
Visit the PRSSA website for more information on the 2015 Bateman Case Study Competition.
(KENT, OHIO) March 9, 2015 - The Kent State University Chapter of the Public Relations Student Society of America (PRSSA Kent) led its first ever Twitter chat Wednesday, March 4.
The chat, which started at 7:30 p.m., centered around the phenomenon of newsjacking. Author and professional speaker David Meerman Scott defines newsjacking as “the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.”
“PRSSA Kent was inspired by the National Twitter chats, and we wanted to bring that back to our Chapter,” Chapter President Meghan Caprez said. “Members, alumni and Kent State faculty participated in the inaugural chat, and they shared great insight into newsjacking.”
PRSSA Kent wanted to introduce students to the newjacking social media tactic, its ethical implications and its best practices as it is applied to public relations. The conversation was led by the Chapter’s official Twitter handle, @prssakent, and participants could respond with the hashtag #PRKent.
“It’s always exciting to see participation with the members and faculty,” said Social Media Manager Chelsea Graff. “This is something that we plan to start doing more often.”
Those who missed the chat can read the discussion on Storify.
PRSSA Kent (www.prssakent.com) was established in 1968 as one of the 14 original Alpha Chapters of the Public Relations Student Society of America. With more than 70 members, the student-run organization collaborates with its parent Chapter, the Akron Area Chapter of the Public Relations Society of America, to coordinate meetings and events that offer professional development and networking opportunities to Kent State University students interested in the public relations and communications industry.