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Two Kent State teams of public relations majors participated in the 2015 National PRSSA Bateman Case Study Competition. The teams partnered with Cleveland clients who supported the national client, Home Matters.
The teams, Bateman Blue and Bateman Gold, researched, created, implemented and evaluated a public relations plan for their clients, said Professor Timothy Roberts, the Kent State Bateman Advisor. Bateman Blue The Bateman Blue team consists of: Erin Zaranec, Hanna Moore, Justin Graci, Endya Watson and Katie Smith. Bateman Blue paired with Home Repair Resource Center (HRRC) to spread the mission of Home Matters throughout the city of Shaker Heights by empowering homeowners to use HRRC's services The Bateman Blue team developed the 'Raising the Roof' campaign to target young parents in Shaker Heights. “We collaborated with our partner to host a 'You Can Do It! 10 Simple DIY Repairs' class in Shaker Heights,” Erin Zaranec said. “We nearly doubled the highest attendance record HRRC has ever had.” Bateman Gold The Bateman Gold team included: Rachel Gill, Kristen Kobe, Blair Donald, Arbrion Chambliss and Ellie Enselein. Bateman Gold partnered with Neighborhood Housing Services of Greater Cleveland (NHSGC) to help raise awareness of housing issues in Cleveland area. The Bateman Gold team developed the #CLEisHomeToMe campaign targeting millennials, young mothers and Cleveland homeowners in the Greater Cleveland area. "By using #CLEisHomeToMe, the team was able to generate curiosity and awareness about NHSGC and its services, " Rachel Gill said. According to Roberts, the two teams started researching and creating their plan in the fall, implemented their plans in February and will submit their final casebooks to the PRSSA Headquarters by spring break. Visit the PRSSA website for more information on the 2015 Bateman Case Study Competition.
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 (KENT, OHIO) March 9, 2015 - The Kent State University Chapter of the Public Relations Student Society of America (PRSSA Kent) led its first ever Twitter chat Wednesday, March 4.
The chat, which started at 7:30 p.m., centered around the phenomenon of newsjacking. Author and professional speaker David Meerman Scott defines newsjacking as “the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.” “PRSSA Kent was inspired by the National Twitter chats, and we wanted to bring that back to our Chapter,” Chapter President Meghan Caprez said. “Members, alumni and Kent State faculty participated in the inaugural chat, and they shared great insight into newsjacking.” PRSSA Kent wanted to introduce students to the newjacking social media tactic, its ethical implications and its best practices as it is applied to public relations. The conversation was led by the Chapter’s official Twitter handle, @prssakent, and participants could respond with the hashtag #PRKent. “It’s always exciting to see participation with the members and faculty,” said Social Media Manager Chelsea Graff. “This is something that we plan to start doing more often.” Those who missed the chat can read the discussion on Storify. PRSSA Kent (www.prssakent.com) was established in 1968 as one of the 14 original Alpha Chapters of the Public Relations Student Society of America. With more than 70 members, the student-run organization collaborates with its parent Chapter, the Akron Area Chapter of the Public Relations Society of America, to coordinate meetings and events that offer professional development and networking opportunities to Kent State University students interested in the public relations and communications industry.  Applications are open for PRSSA's 2015 scholarships and awards. According to the national website, PRSSA offers more than $30,000 in scholarships and awards to Chapter members each year. Very few PRSSA members apply nationally. This is an excellent opportunity to earn money toward your college education. A chart from PRSSA appears below to help you determine for which scholarships you qualify. View all of PRSSA's individual scholarships online. Click on each one to view the unique application. Start your applications today. The first scholarship deadline is January 26.  The Public Relations Student Society of America recognized PRSSA Kent Immediate Past President and PRSA/PRSSA Liaison Cindy Deng with the National Gold Key Award at the White House Corresponding Awards Ceremony on October 13. The national organization’s website notes the award is the highest individual honor PRSSA members can receive. PRSSA chooses to honor a handful of students each year who meet stringent academic and professional requirements. These requirements include maintaining at least a 3.4 GPA and demonstrating PR leadership and internship experience. “When I got the email about earning the award, I practically bawled,” Deng said. “Being the somewhat insecure person I am about my leadership potential, earning this award sealed the deal for me in giving me confidence that I’m meant for this profession.” Now serving as a liaison between the Chapter and surrounding PRSA Chapters, Faculty Adviser Michele Ewing said Deng has been actively involved in the Chapter from the moment she set foot on campus. “Cindy has dedicated countless hours to mentoring students, connecting PRSSA Kent with the professional community and elevating PRSSA Kent’s national reputation,” Ewing said. “This is such a well-deserved honor.” Deng partially credits 2012-2013 PRSSA Kent Chapter President Christine Morgan and her mentorship for the award. “Michele [Ewing] and I joke about this all the time, but I’ve unintentionally followed in Christine’s footsteps, and I’m glad I did,” Deng said. Deng also applied for and was granted free registration for PRSSA National Conference. To win the grant, Deng composed a press release and personal essay detailing her thoughts on the future of the industry.   The Public Relations Society of America (PRSA) inducted PRSSA Kent Faculty Adviser Michele Ewing, APR, into its College of Fellows at the 2014 International Conference in Washington, D.C. Ewing joined an elite group of 300 professionals who have dedicated more than 20 years of excellence to the public relations industry. Less than two percent of PRSA members are accepted into the College of Fellows. “I’m really honored to be joining such an elite group of PR professionals,” Ewing said. “I feel like one of the cool kids in the industry now.” Ewing was inducted with 14 other professionals at a dinner Oct. 11, escorted by alumnus Rick Batyko, APR, president of the Regional Marketing Alliance (Cleveland Plus). Ewing said the application process was extensive, taking her more than four months to complete. Throughout the process, she was asked to show the results of each of her jobs in the public relations industry. “I had to track down clients I haven’t talked to in years,” Ewing said. “It was good to hear that I made a significant contribution to these organizations. It reminds me that my career has been a rewarding experience, and not everyone can say that after 20-something years.” After working as an executive at Marcus Thomas LLC, an integrated marketing communications agency in Cleveland, Ewing decided to pursue a career in higher education. “About 15 years ago, JMC Professor [Bill] Sledzik and a colleague encouraged me to teach an evening class at Kent State,” Ewing said. “I almost didn’t do it because I was a senior executive and my children were young. I was concerned about managing it all. Thank goodness I made time to teach that class.” Ewing said working with her Kent State colleagues and students for the past 12 years continues to be an energizing experience. She is able to play a role in the future of public relations and contribute to it through her instruction. “I see more growth and need for pubic relations compared to my early days in the field,” Ewing said. “Audiences are communicating 24/7 and expecting real-time communication today […] I’m also fortunate to work with young, aspiring public relations professionals every day, and the future of the PR industry is in good hands.” With more than 31,000 members, PRSA is the largest organization of public relations professionals and students. PRSA is comprised of 111 local Chapters organized into 10 geographic Districts; 16 Professional Interest Sections that focus on issues, trends and research relevant to specialized practice areas, such as technology, health care, financial communications, entertainment and sports, and travel tourism; and the Public Relations Student Society of America (PRSSA), which has more than 300 Chapters at colleges and universities in the United States and abroad. PRSA is headquartered in New York.
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