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Superhero and film fans should all be in attendance for Cleveland to Krypton: The Superman Film Experience hosted by PRSSA Kent,Tuesday, Oct. 8 at 6 p.m. in Franklin 340. This summer, the city of Cleveland transformed into something out of this world while hosting the Superman film crew as they shot scenes for “Superman: Legacy.” Attendees will hear insight from Bill Garvey, president of The Greater Cleveland Film Commission, about the public relations practices used by the film commission during filming. This event is open to all students, staff and faculty. We hope to see you there! 
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Bring your laptop to see the benefit of Artificial Intelligence in public relations at PRSSA Kent’s event, Tuesday, Oct. 22 at 5:30 p.m. in Franklin 317.
Students will learn how to ethically use AI in their field from Cathy McPhillips, chief growth officer of the Marketing Artificial Intelligence Institute. McPhillips, with assistance from Kent State Professor Michele Ewing, and Professor Stefanie Moore, will lead a workshop on using AI responsibly, and students will apply what they learn in real-time. Do not miss this amazing opportunity to learn about this rapidly growing technology and how it can positively impact the public relations industry alongside other PR students.  This summer, I interned as a Social Media Intern on the Corporate Communications Team at The Davey Tree Expert Company. I had an incredible experience, thanks to my supportive team. My primary role involved managing and engaging with audiences across platforms like LinkedIn, X, Instagram and Facebook. I also uploaded and organized content to YouTube, tracked sponsorships, created performance reports, and analyzed competitor activity on media channels.
Additionally, I was responsible for developing trend reports to inform strategic decisions and I gained corporate exposure by attending weekly PR meetings. One of my more unique tasks was identifying fraudulent accounts to maintain brand integrity. I enjoyed learning how much data analysis goes into a corporate social media strategy. It was fun to have hands-on experience with audience behavior and trend reporting. While the exposure was incredible, what truly stood out to me was how impactful a positive and caring work environment can be. Every person I collaborated with was more than willing to help further my education in corporate communication. 
Wing researches the impact of media narratives on personal narrative construction and examines the relationships between media consumers and media personae, most of which focus on Taylor Swift. Carli Cichocki worked on the Good Bus Tour for Foster the People and as a videographer for President Biden when he was serving as Vice President under President Obama. Collins, a former digital strategist for Beyoncé and author of For the Culture, shared insights about how it’s not about building a community with fans but tapping into the believers of the artist and helping them (fans) evangelize on your behalf (the icon, celebrity, or brand).
Junior exploratory major Alexia Rivera said she enjoyed learning about the possibilities a career in PR could bring her and how it could allow her to help shape people or organizations into influencers. “I enjoyed hearing about what they do, it makes it easier for me to consider what I could do if I went into PR,” Rivera said. From the insights Cichocki, Collins and Wing shared, students learned how listening to your audience can help facilitate an online community that can become ambassadors for your brand. Students ended the night by making friendship bracelets, sipping on lemonade, enjoying cowboy boot cookies made by Professor Ewing and discussing what they learned. PRSSA thanks our speakers for sharing their knowledge with our students and everyone who attended the event. Read about Kent Wired’s coverage of the event here: https://kentwired.com/122174/latest-updates/prssa-and-aafs-icons-and-influence-event-shares-celebrity-public-relations-insights/ Julia Greco The city of Kent is always bustling with people. Whether that be a Kent State student, a morning commuter or an active community member, the one thing most of these people need in their lives is coffee.
Since 2007, Scribbles Coffee Company has supplied this need. Bringing fair-trade organic coffee to Kent, this women-owned, family-operated business sources coffee beans from all over the world, including Uganda, Peru, Ethiopia and Costa Rica. Scribbles hand-crafts each drink ordered, from the dedicated employees personally roasting the coffee beans, to the friendly barista pouring you a cup. In terms of public relations, Scribbles is a winner. Practicing sustainability Scribbles succeeds at creating mutually beneficial relationships with its publics by maintaining sustainable practices within its supply chain and product control and giving back to the community. Sustainability is important in terms of public relations practice because it betters the reputation of the business. When Scribbles practices sustainability for its brand, it increases consumer demand, enhances its reputation and differentiates itself from competitors. Effective efforts towards sustainability can also increase the support from key stakeholders and investors. Supporting the community When Scribbles has wasted coffee grounds, it does not throw them away. Instead, Scribbles donates grounds to community members to use for compost, bath products, fertilizer and natural dyes for Kent State textile students. Not only does Scribbles give back to its community directly, but its sustainable roasting practice ensures that its customers get a quality drink every time, which ensures a great benefit to the business with return-customer satisfaction. Scribbles doesn’t just promote its coffee; it tells a story through its brand values by having a long-term vision of corporate social responsibility, sustainability, and community support. |
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