In January, I found out that I had been selected to serve as the Digital Marketing Intern this summer at the Victoria’s Secret PINK Headquarters in New York City. The internship was an opportunity that I had been dreaming about since I was a little girl. The personal and professional experience I gained while in the city proved to be invaluable.
Throughout the summer, I helped support various areas of the PINK Digital Marketing Team’s email, mobile and social media strategy, execution and analytics. I provided weekly digital trend reports to leadership and patterned other brands’ digital tactics for competitive analysis. Two of my favorite responsibilities included brainstorming and curating content for PINK’s official Snapchat account. I was even given the opportunity to appear on the Snapchat to promote new products and campaigns. Working with various social media platforms allowed me to hone my creative skills and expand my knowledge about different platform functionalities, as well as analytics. I believe my biggest accomplishment was analyzing and presenting extensive research to PINK Marketing Leadership about the current video landscape to discover innovative storytelling opportunities across multiple digital platforms. It was rewarding to see how much the team valued my insight about the millennial demographic and its behavior in the video sphere.
Living in New York has also given me the confidence and motivation to tackle anything the world throws at me in the future, personally and professionally. I have learned how to problem-solve more effectively and completely depend on myself in stressful situations. Each time I got lost on the subway or had to fight off an infamous New York City cockroach, I became a stronger, more independent individual. I went into the office each day motivated and ready to learn. I also focused on cultivating genuine relationships with my supervisor and co-workers, which allowed me to gain the most out of my internship experience. I highly encourage other college students to step outside of their comfort zones and intern in an unfamiliar location. I also urge them to apply for their dream internship, no matter how competitive or intimidating it may be.
-- Victoria Manenti, Senior Public Relations Major