My global communications internship at The Goodyear Tire & Rubber Company allowed me to gain experience in internal communications, social media, analytics, content creation and more. My day-to-day responsibilities included editing, writing and publishing content for the intranet, creating posts for the internal social media network, designing graphics to promote internal content and initiatives and supporting other functions as needed. This semester, I conducted research and drafted communications to help prepare for the launch of a new intranet site. I also created a social media plan for an upcoming corporate social responsibility initiative. I’ll be implementing it over the next couple months. Prior to this semester, I created a social media plan for a blimp christening and hosted the event live on Periscope. I’ve also covered events for the intranet and supported the annual United Way campaign.
This opportunity has helped me better understand the corporate culture and the importance of internal communication. I’ve experienced the months of planning meetings, strategic media pitching and crisis preparation that goes into putting on large events. This internship also emphasized the importance of knowing basic design principles and keeping up with digital trends.
As an intern, and I’m sure in other roles in the public relations field, it’s important to have a wide skillset. The more you know, the more you’ll be able to help. Being adaptable and open to new challenges and opportunities helped me grow and standout at Goodyear. Everyone I met during the first few weeks of my internship encouraged me to jump into anything that sounded even remotely interesting to me. They were right. I volunteered, toured a Goodyear plant, visited the test track, played in a corn hole tournament and even flew on the blimp. Trust yourself, work hard and don’t be afraid to learn something new!
-- Elise Kogelnik, Senior Public Relations Major
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