This summer, I was given the opportunity to intern with the marketing team at Signet Jewelers under the Sterling division. Signet is a jewelry corporation and is the parent company of multiple jewelers, including Kay Jewelers, Jared the Galleria of Jewelry and Zales.
With three other interns, I work under the PR and social media team. My responsibilities change on a regular basis, but I weekly work on monitoring social media for our brands and competitors, counting sentiment on social media and compiling a “What’s New in PR and Social Media” digest for my co-workers. I also provide a bi-weekly report for our competitors on social media and a monthly report for our competitors with PR.
My other responsibilities have included research projects for our brands, metrics projects and assisting the PR team with press releases. As one of the four interns for the entire marketing team, I am occasionally asked to assist with other small projects around the office.
If I had to give a piece of advice for future student interns, it would be to not be timid and afraid. Occasionally, there will be days where there is just nothing for you to do. Don’t be afraid to ask if you can assist with something. The executives will notice and appreciate the initiative. Also, just because you’re an intern, don’t think that your ideas aren’t good enough to contribute. Just stay comfortable and positive, and everything will be just fine.