KENT STATE UNIVERSITY PRSSA
  • Home
  • About Us
    • Bylaws
    • Awards
  • Members
    • Officers/Advisers
    • NMGZ
    • Points & Recognition
    • Mentorship & Alumni
    • Committees
  • Events
    • Schedule
    • Conferences
    • 50th Anniversary
  • Resources
    • On-campus Opportunities
    • Scholarships
    • Internships >
      • Student Experiences
      • Internship Experiences
    • Reimbursement
    • What Is PR: High School Outreach Initiative
  • Diversity
  • News
    • Newsletters
  • Blog
  • Contact Us
    • Speaking Opportunities
  • Join

Crisis PR with Eric Mansfield

2/6/2015

0 Comments

 
Picture
Crisis communications is something that every public relations professional will come up against in his or her career.  On Wednesday, February 4, Executive Director of Media Relations at Kent State University Eric Mansfield shared his insight on a few of the crisis situations at KSU in the past year.

Mansfield, who has more than 20 years of experience as a journalist, said journalists are used to be near crisis situations while PR professionals are not. He stressed the importance of a good crisis plan.

The first event Mansfield discussed was April 2, 2014, when a gun was fired on campus near Bowman Hall around 8:30 p.m. He said his personal cell phone voicemail box was flooded in minutes. He had to rush to campus to organize a press conference with the President Lester Lefton. The next day was also a busy one because he was still talking with the media as well as monitoring responses on social media. Mansfield listed his lessons learned from this crisis situation:
  • There was a need for more communication lines
  • There was a need for additional briefing locations
  • Rehearsals of the crisis plan
  • More specific suspect descriptions
  • More manpower
  • Take advantage of social media

The next crisis situation Mansfield discussed was September 15, 2014, when the news broke that Urban Outfitters sold a Kent State sweatshirt with what appeared to be a blood spatter pattern. Mansfield heard the news while getting ready for work. He immediately had to draft a response to the situation from Kent State. He talked about the importance of a nine-second sound byte in the release for the media to use. He also said it is important to turn the situation into a positive. He did this by inviting the leaders of Urban Outfitters and those who had bought the product to visit the May 4 Visitor Center. This brought a lot of coverage to the center over the next few days.

The final situation Mansfield talked about was October 15, 2014, when the second healthcare worker, a Kent State University alumna who had recently visited Cleveland, was diagnosed with Ebola. Mansfield said he was able to use all the lessons he learned from the previous situations to handle this one. He set up a phone line for the media to call so he would not be receiving calls on his personal cell. He also set up a media briefing area. He turned to Twitter to dispute false claims and calm down the public. He also wrote talking points for university employees.

Mansfield’s final takeaways for crisis communications were that in a crisis, a public relations professional must be timely, accurate, helpful, clear and prepared.


0 Comments

    Archives

    February 2018
    September 2017
    April 2017
    November 2016
    October 2016
    March 2016
    February 2016
    November 2015
    October 2015
    September 2015
    February 2015
    January 2015
    October 2014
    September 2014
    February 2014
    October 2013
    September 2013
    February 2013
    January 2013
    October 2012
    September 2012
    February 2012
    January 2012

    RSS Feed

Powered by Create your own unique website with customizable templates.
  • Home
  • About Us
    • Bylaws
    • Awards
  • Members
    • Officers/Advisers
    • NMGZ
    • Points & Recognition
    • Mentorship & Alumni
    • Committees
  • Events
    • Schedule
    • Conferences
    • 50th Anniversary
  • Resources
    • On-campus Opportunities
    • Scholarships
    • Internships >
      • Student Experiences
      • Internship Experiences
    • Reimbursement
    • What Is PR: High School Outreach Initiative
  • Diversity
  • News
    • Newsletters
  • Blog
  • Contact Us
    • Speaking Opportunities
  • Join