Five PRSSA Kent officers attended the 2012 PRSSA National Conference in San Francisco, Calif. this year. From left: Ryan Collins (Online Media Manager), Hallie Pendergast (Secretary), Stephanie Black (VP of Public Relations), Trenton Chavez (VP of Membership) and Christine Morgan
We'll be periodically posting key takeaways from our experience in San Francisco, and our first post is from Christine Morgan:
Travel PR: A whirlwind industry filled with opportunities
To be honest, I’m not interested in travel PR, but this year’s conference definitely sparked my interest. Experts representing two of the country’s top 20 largest cities – Columbus, Ohio, and San Francisco, Calif. – delivered a compelling presentation on the trends and “how to’s” of navigating the PR travel and tourism industry.
Using narrative, photo and discussion, Angela Jackson, director of media relations for San Francisco Travel, and Scott
Peacock, public relations manager for Experience Columbus, explained how and why practitioners in the travel and tourism industry are constantly moving.
“Practitioners are always buzzing with the latest trends and the newest ‘hot spots’ that will keep visitors coming back
for more,” Peacock said. “Those interested in travel PR must be prepared to tackle challenges and have a lot of fun, too.”
How can I succeed in the travel and tourism industry?
What if I don’t live in the city I want to work?
According to both Jackson and Peacock, that’s OK. Your “outsider” perspective will breathe life into your work and open your eyes to all the beauties of your destination.
“Breaking into travel PR when you’re not a local is not a problem at all,” Jackson said. “You will have an outsider
perspective, which is better. As an outsider you will appreciate everything your destination has to offer–no matter how big or small.”
“As an outsider, you’re always up for anything,” Peacock. “That attitude and perspective will take you far in travel and tourism PR.”
Christine is a senior PR major and president of PRSSA Kent. Follow her on Twitter @christineprksu and email her at firstname.lastname@example.org.