It’s all about fashion: Retail marketing

by Elline Concepcion

Mastering the best marketing strategies is extremely valuable to the retail market. Retail used to be run by the sellers and what they chose to sell to the consumer, but that has all changed. Shoppers have become more intelligent and demanding to the trends and what they want to see in stores. It has become more difficult to stand out in the retail world, but Neiman Marcus has done amazingly in giving its shoppers the ultimate experience.

Along with the changing market, media is playing a huge role in promotion for retailers. Through different media channels such as magazines, newspapers, fashion websites, social networks and fashion blogs, retailers have a huge platform to reach their audience. Neiman Marcus also emphasizes the power of interactive platforms and the different messages that can be promoted through different media.

Neiman Marcus went a step further and created The Christmas Book. The Christmas Book is a huge magazine Neiman Marcus releases every Christmas season that showcases their products and great gift ideas. The Christmas Book is something Neiman Marcus customers enjoy and look forward too every year, and it is an amazing way to keep the store interesting. The Christmas Book makes Neiman Marcus stand out compared to competitors.

Another important part of the Neiman Marcus experience is they give all their associates iPhones that allow them to lookup any product for customers. Neiman Marcus prides itself on training its employees to be “the best brand ambassadors” and creating the right environment, which is key in the customer experience.

---