Surviving the PR Sequence: Public Relations Tactics

By Hanna Moore 
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​What will make your résumé stronger? How do you deliver a memorable PowerPoint presentation? What should you include in an event plan?
 
These questions and more are answered during Public Relations Tactics, one of four skills courses in the PR Kent sequence.
 
As you will learn throughout the sequence, you need to develop goals, objectives, strategies and tactics when creating a public relations campaign. In other PR classes, you begin with your goal and work your way through objectives, strategies and tactics. In this class, you focus on tactics and learn how to strategically plan and implement them.
 
PR Tactics builds on the foundation of skills and information you gain in other courses in the sequence and teaches you how to craft messages, presentations and creative visual materials.
 
After taking this class, you will know how to give a spokesperson interview for on- and off-camera interviews, plan special events, give presentations and with visual support and write an effective public service announcement. You will be able to better understand when one tactic should be used over another.
 
PR Tactics also includes a personal branding component that will show you how to market yourself using an elevator pitch, a resume and LinkedIn profile, practice interviewing and other networking techniques that integrate your on and offline presence.
 
The class includes a combination of in-class and outside work, and there is one group project. Many of the deadlines for assignments will overlap, so it is important to plan out your time so you do not fall behind. The presentations and plans you write for this class can be included in a portfolio to help you land an internship or job.
 
By the end of the class, you will have a better understanding of how to use tactics to meet your ultimate goal, whether it is your personal goal, your corporation’s goal or your client’s goal. 

To succeed in this class:

• ​​Pay attention to deadlines. This class has a lot of long-term and short-term assignments, so keeping up with deadlines will help you to not fall behind.
• Proofread everything. Even the smallest grammar mistakes or typos will cost you points on your presentations and projects.
• Be creative. You have the opportunity to plan a really unique special event, so don't be afraid to think out of the box and come up with something new and innovative. ​

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