By Natalie Eusebio 1. You make all the plans Whether it’s just a simple night out, or an elaborate road trip to the beach, you are at the center of it all. You set the time, you map out the route and you Pinterest the best restaurants. But that’s okay, someone has to keep the group together! At least you guys always have a good time! 2. You come up with the best Instagram posts You know how to build your brand! Your Instagram profile has to match your personal brand. So yes, you know exactly how to pose your girls, and you know which filter you will use before the picture is even snapped! Not only that, but you have a list of clever captions already drafted on your phone. Social media queen looks good on job applications, right? 3. You correct everyone's grammar When someone accidentally uses the wrong form of “you’re” in the GroupMe, you are not shy about correcting them. You even look for correct grammar use in tweets and emails. Everyone sends you their papers that need edited. You’ve got this, it’s your job. 4. You’re the first one to say “What were they thinking?” upon seeing a scandalous social media post. We’ve all been there. You are scrolling through twitter and see that your BFF tweeted something incredibly vulgar. You are the first one to think about how this will impact her personal brand and future job opportunities. You text her right away and tell her how detrimental this tweet will be to her career and future. Then you wait for her to take your expert advise and delete the tweet. Phew! Crisis averted! 5. Everything is about your brand
From the people you hang out with to the concerts you attend, your personal brand is at the center of everything you do. It’s not a bad thing! You are organizing your life and planning for your future. You watch what you say to others and understand that words have power. After all, you wouldn’t want to do or say anything that could jeopardize your future presidential campaign! While your friends might still be confused about what PR even is, you are the handy squad member that has everything covered. From the best plans to the funniest tweets, you are their go-to friend. Natalie Eusebio is a sophomore PR major and is a member of PRSSA Kent's web and social media committee. Contact her at [email protected].
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