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By Julia Greco Three professionals from the Cleveland Browns shared their insight on sports marketing and media during PRSSA Kent’s virtual panel, “Women Who Grow the Game,” giving students an inside look at NFL-level brand strategy and fan engagement. Kelsey Russo, associate editor, described the fast pace of a typical game week. From midweek press conferences to Sunday coverage, her role focuses on storytelling across multiple platforms. “On game day, I’m in the press box covering the game, writing a story or column that breaks down what happened,” Russo said. Afterward, she gathers quotes from players and coaches to shape follow-up content. Russo said the biggest adjustment in moving from beat reporter to in-house writer was learning how to frame stories while still maintaining credibility. “It’s kind of that balance,” Russo said. “While we are promoting the team, we’re also being fair about its state, so people feel like they can trust what they’re reading.” While Russo focuses on storytelling, she emphasized that the same information can be framed in different voices or tones. Pozuelos builds on that approach in her work expanding the Browns’ fandom beyond Ohio. She leads influencer marketing and oversees the Browns’ efforts in Nigeria through the NFL’s Global Markets Program. “I don’t really have an offseason because many of the programs I work on operate year-round,” Pozuelos said. After the Browns gained Nigerian marketing rights in 2024, they focused on developing American football, celebrating diverse culture and building brand awareness. Pozuelos emphasized the importance of research and adaptability. “You always have to be intentional about what you do,” she said. “This is a completely different market compared to Northeast Ohio. So how can we adapt to that?” Her work includes hosting camps and clinics, collaborating with Nigerian partners and building engagement through influencers and content creators. As the program grows, she said success is increasingly measured with clear benchmarks. “Now can we start to put numbers behind things?” Pozuelos said. Ellie Levy, marketing coordinator, approaches her role through event planning and experience. She helps execute game-day activations, affinity events and stadium productions, treating each home game as its own event. “What we cannot control is what’s happening on the field,” Levy said. “What we can control is the vibe of the stadium.” From kids club events to concerts, Levy said success varies by campaign. “A win means no medical incidents and no one got hurt,” she said. “Doing something is a win in itself.” All three panelists addressed navigating a male-dominated industry. Russo encouraged students to trust their knowledge. Pozuelos told attendees that “there is a space for women to succeed, to thrive.” Levy urged young professionals not to discount their experience. “Never discount any experience you’ve had,” Levy said. “You can translate it.” Together, the panelists showed that growing the game requires strategy, adaptability and the confidence to take up space. 
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 By Paige Johnson
PRSSA’s Influence Since May 2025, I’ve interned in the corporate communications department at Davey Tree Expert Company, headquartered in Kent, Ohio. I landed this opportunity through PRSSA Kent meetings, which makes it feel even more special and rewarding. My supervisor, Jill Rebuck, senior project manager and a PR Kent alum, connected my work projects to my coursework. Many of Davey’s initiatives are inspired by PR Kent projects. For example, Jill launched Davey’s Talking Trees with Davey Tree podcast based on a podcasting project in Professor Stefanie Moore’s Digital PR class. Rise of the SEED Campus This summer was an exciting time to intern. Davey was preparing for a multi-year, multi-million-dollar project: the SEED Campus (Science, Employee Education and Development). This new training and research center for employees across North America positions Davey as a thought leader in the green industry. The SEED Campus had its grand opening in August of 2025. Therefore, the preparation began as soon as I started in May. When a company invests so much time and money into a project like this, do you know how much communication is involved? I worked on various PR and communications projects throughout the summer to promote the SEED Campus. I helped Jill lead media tours, inviting reporters from outlets such as the Record-Courier, Akron Beacon Journal, Properties Magazine, Kent Stater and Landscape Management. I coordinated interviews and created materials, including talking points and fact sheets, applying skills from Professor Michele Ewing’s Media Relations and Publicity class. Event planning was another major component. We organized a 100-guest event that included SEED collaborators, Kent State leaders, government officials and State Rep. Heidi Workman. I helped manage guest flow and logistics throughout. We also produced corporate content for the SEED Campus. Jill and I recorded mini-mic interviews for Davey’s social media, asking attendees about their impressions. These videos performed well, inspiring additional mini-series throughout the fall. Alongside SEED-related work, I maintained weekly responsibilities. I managed Davey’s newsroom, working with Garden Media Group to track national news coverage, and edited and wrote show notes for the Talking Trees with Davey Tree podcast. Internship to Full-Time Employment This internship was incredibly fulfilling. I made meaningful connections, gained hands‑on experience and strengthened my passion for public relations. I cannot thank my Davey mentors enough for supporting me every step of the way. To my excitement, my supervisors offered me a full‑time position on the corporate communications team. My role will expand on my internship duties, with additional focus on corporate content. I’m currently working on Davey’s corporate responsibility report and contributing to B2B communication efforts through trade‑focused content. I’ve already begun writing editorial pieces for publications such as T&D World, a leading outlet in the utility and green industries. I’m eager to graduate and begin my full‑time role at Davey, but I will deeply miss my time at Kent State. The opportunities I have today wouldn’t exist without the support of my Kent State family. I’m grateful for the memories, friendships and experiences that shaped my journey, and I wish the very best for my fellow graduates!  By Nuhami Miller
A Transformative Kent State Journey 2026 Kent State alumna Camille Duber calls Kent State “one of the most transformative periods of my life.” She acknowledges the support she received from professors and classmates shaped her personally and professionally. Dunbar graduated with a degree in communication studies and a minor in public relations. She now works as the grants and communications coordinator at the Hudson Community Foundation, using many of the skills she learned in class. The PR Tactics course had a major impact on her career preparation. “PR Tactics taught me the skills I use every day: social media, e-newsletters, events, and so much more,” she said. Finding Her Path Through PRSSA Duber first heard about PRSSA in Professor Michele Ewing’s Principles of Public Relations class. Ewing’s description of the organization prompted her to join. “My first impression was that everyone in PRSSA was committed and dedicated,” Dunbar said. “They really cared about helping students learn more about PR.” Regular meetings exposed her to professionals and real-world insights into public relations careers. “The questions the moderators asked were exactly what we needed as students,” she said. One event, Communication Connections, stood out. Duber remembers it as the moment she learned how to network effectively and gained a clearer understanding of the many roles in public relations. Where Networking Met Opportunities Her PRSSA involvement directly led to her first internship. After a session on event planning, Duber approached one of the speakers, Nora from Engaged with Nora. That conversation turned into an application, an interview and ultimately her first internship. “It was such a wonderful experience, and I wouldn’t have known about it without PRSSA,” she said. Confidence, Connections and Career Growth PRSSA also helped Duber build confidence in networking and reinforced the importance of strong professional relationships. “Building and maintaining relationships is something I use every day,” she said. PRSA, a national organization for public relations and communications professionals, continues to connect her with others in the field even after graduation. “A lot of the people I’ve met after graduating are PRSA members,” she said. “It’s nice to have that shared background.” Lessons Learned and Advice for Students Duber’s biggest takeaway from PRSSA is simple: make connections. “Build relationships with the professionals who speak and with other students,” she said. “Your network creates opportunities.” Her advice to current students is straightforward: attend meetings and stay involved. “PRSSA offers many different types of meetings,” she said. “It’s a chance to hear new perspectives and learn from people working in the industry.” An Unexpected Opportunity This past summer, I was determined to gain real-world experience in public relations. Like many undergraduates, I learned quickly how competitive internship searches can be. After several interviews and rejections, and with summer ending, I accepted a part-time job at a law firm so I could at least gain professional office experience. Right before I started, a LinkedIn connection tagged me in a post from Corey Kinder, senior manager of affinity marketing for the Cleveland Browns. He was looking for two brand ambassadors for training camp. I reached out, but Corey told me the positions were already filled due to high interest. Four days into my new job, I checked LinkedIn late one night and saw a message from Corey asking if I was still interested and if we could connect as soon as possible. The next thing I knew, I was at the Browns’ Berea facility working with the Fan and Brand Development staff to support training camp and create memorable experiences for attendees. At the end of the week, I thanked Corey for the opportunity, thinking this was it. He told me to hold onto my badge and that he would keep me updated on what’s next. A Season of Experience Since then, I have supported Fan Experience and Special Events throughout the season, including Dawg Pound Drive on game days, mascot appearances with departments such as corporate partnerships and community relations and affinity programs like Junior Browns Backers and Barking Backers. I have also helped with events including Barking Backers Howl-O-Ween and Junior Browns Backers Sideline Spooktacular, and will assist with winter events as well. My responsibilities include guest check-in, crowd flow, giveaway distribution, station support and event setup and teardown. I am also working with the Browns marketing coordinator as my client for my Media Relations and Publicity course. The Power of a Profile Before having gained all of this experience, I asked Corey what made him return to my message out of so many. His answer was simple: my LinkedIn profile stood out. Professors and professionals always emphasize the value of networking. And while it can feel like a chore at times, it works. PRSSA helped me learn how to build a strong digital presence through workshops and personal branding guidance. Long before I joined the executive board, I started as a member attending events and learning how to present myself professionally. That work paid off in a way I never expected. Key Takeaway Sometimes opportunities arrive when you least expect them, but they only come if you put yourself out there. Keep connecting, keep reaching out and keep building your personal brand, because someone might be paying attention.  By Reily Morris Uhuru’s Mission
As a Kent State student, Uhuru has had a greater impact on me than any other student organization. I joined a legacy that began long before I set foot on campus and will continue long after I graduate. Established in 1989 as a media extension of Black United Students, Uhuru provides Black students with a space to speak openly about their social and political realities. Being part of an organization with nearly 40 years of history has been both grounding and empowering. During the past two semesters, I served on Uhuru’s executive board as lead stylist. In this role, I create visuals and designs while integrating culture, identity and Black student empowerment. Uhuru aims to reestablish the magazine and student organization as a cultural staple at Kent State. Rooted in its history, Uhuru has been reinvented to represent today’s students. My involvement in reinventing Uhuru has strengthened my connection to the campus community and deepened my pride in its history. Advocating for Black Voices Community connection is particularly meaningful during Black History Month. Black students and educators at Kent State played a key role in expanding Black History Week into Black History Month. That effort reinforces how student voices have long shaped the university, even when they were challenged or overlooked. As a predominantly white institution, Kent State benefits from media organizations like Uhuru. The organization provides Black students a place to feel seen, heard and understood without needing to explain their experiences. It also encourages multicultural understanding by sharing Black perspectives, creativity, and experiences with the broader campus community. I am proud to contribute to Uhuru’s legacy and its mission to fight for freedom, resilience and student-led community improvement at Kent State. |
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